Small Business Internet Marketing: 12 marketing strategies
It’s a brand new month and we hope you love the idea of sprucing up your small business internet marketing campaign. It’s that lovely time of year when passion is strong, not just for romance, but for getting things done within your small business. It’s smart to reflect on some of the ways that small business internet marketing continues to progress with the best marketing practices, technology trends, and what Google desires your site to look like in order to obtain the necessary search engine optimization (SEO) benefits.
As 2015 ramps up into full swing, instead of looking back at what you’ve been doing and repeating the same mistakes that were made in the last year, it seems that a better way would be to look forward. Stay updated on strategies that will continue to be the “bread and butter” of your small business internet marketing campaign and your business will go further. In part one of this four part series, we will discuss three out of twelve new ways that you can boost your small business internet marketing for the future:
1.) Having a responsive website: We’ve said it once and we will say it again; if your website doesn’t adapt to fit the smaller screens of a cell phone or tablet, then you just might be missing out on clients who would have otherwise visited your urgent care facility. In 2014, an article was published by Nielson which concluded that US adults spent, on average, 34 hours per month using the mobile internet on smart phones. The research firm puts smart phone penetration at 65 percent. That is a significant number of potential clients using their smart phones to find services in your area. Don’t give them a reason to click the back button and look elsewhere for their service needs.
2.) Paid Ads and/or Organic Links: Pay per click advertising for the Google search engine is one way your you can get the name of your small business to be found online. Another way to get attention is by ranking high on the organic links list which appear below the paid ads. You can do this by having proper updates to your website that Google will recognize and categorize as being legitimately good changes.
3.) Ad landing pages: Having paid ads with click-able links can take clients to a created landing page. The landing page is a carefully designed mini-site that is written a bit differently than your main website. It would include brief bits of information about the services clients are looking for and the content is designed to increase your calls and client stream as quickly as possible.
All of these things are SEO hard at work. We know that small business internet marketing can be a tricky thing to progress, but with the right tools you can appear to be a marketing guru. In part two of this four part series, we will be discussing another three ways that you can improve your small business internet marketing campaign.