Small Business Website Updates Vital To Validity
Perhaps, when you first put your website up it was the best thing since sliced bread, but there’s one thing you have to know and that is that nothing remains the same, especially in the digital world. New trends are always flowing and what was deemed relevant a few years ago may not be what gets you noticed, today. It’s crucial to update your website, especially if you’re still using something that looks like it was from the 1990’s. Today, we’re going to touch on 2 out 3 reasons why you should update your small business website.
1.) Updating makes search engine happy! Ok, so we’re not saying that search engines like Google have feelings; we’re not crazy. What we mean by making search engines happy is that they are programed to sort through content and deliver researchers the most relevant data possible. When you make modern updates to your site it makes your website look “alive” with activity. Now, we’re not saying that your small business’ website will sky rocket to the number one location on Google’s front page, but the changes might just boost your ranking one step closer.
2.) It allows you to convey your message. Yes, potential clients will be seeking for your small business and they need to know what services you offer, where you are located, and what times you are available, but there is more to a website than being a digital business card. Updating your website to allow for a blog location is important! Having a blog with ideas, issues, explanations of products or services, and important information can help you be more relatable to clients and allows you to convey the message that you are there to help.
Having undergone a website transformation of our own in the last few months, we understand why updating your small business website is so important. Not only does it allow you to get a newer, sleeker design, but it also brings credibility to your small business. Need another reason to update your website? Tune in next month for part two of this series!