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The Importance Of Local Directories For Small Business Internet Marketing

Small Business Internet Marketing: Getting You Found

Perhaps, the only thing you think about in terms of your small business internet marketing campaign is getting your name to be as close to the top of the Google search results as possible, but if you’re not making use of local directories then you’re harming your chances of this happening. Many may wonder what being on Citysearch, MerchantCircle, or Insider Pages has to do with ranking higher and being found. We’re here to explain a bit more about why these local directories and many more are very important.

Small business internet marketing is very involved. One of the best things you could spend money on is getting your name on as many local directories as possible with the correct data. Google is the like the head honcho, but they do pull information from all over the internet, including other directories, to prove relevancy and accuracy with the companies they allow to be at the top of search results. The more internet saturation you have for your small business, the more likely it is that you’ll be found due to higher ranking.

The cons to managing these local directory listing yourself is that the data can often be changed from what you originally intended. In fact, records indicate that data is able to be changed on many directory sites by the common user. Furthermore, it is reported that these random changes can occur, on average, once every 6 days. Obviously, having the correct information about your small business going out to the public is pretty important.

The good news is that our small business internet marketing team has tools to help you get listed quickly in the top directories. The benefit to having someone, like our marketing team, manage all of these local directory listings for your small business is that we can control the data to make certain that it shows up how it is supposed to.

In addition to being listed appropriately with our methods, we can also make use of these local listings to help you get your customer reviews sent out to the various directory locations. Having reviews is just as important as being listed. A lack of reviews will only prove to Google your irrelevance even more, thus; you want to have reviews spread out across the internet for Google to see.

These reasons alone are pretty compelling as to why you should want to take advantage of being listed on local directories. If you’d like to know more about this, have other questions, or just want to contact our small business internet marketing team, please feel free to give us a call @ 405-757-4540.

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Learning To Be Digitally Relevant In 2017

Diving Into Search Engine Optimization

How does a business know if they are relevant online these days? They may find themselves scrambling to learn the answer while trying to constantly adjust to the continuous growth of technology. Here, at Marketing 2 Point 0, Inc. we don’t just want to tell people whether they are relevant or not, we want to educate others about what that means. Search engine optimization is a great first starting point and that’s precisely the topic of discussion for Rob Stone, CEO and president of Marketing 2 Point 0, Inc., at tomorrow’s meeting hosted by the Public Relations Society of America.

This meeting is open to those in the Metro OKC area with ticket prices being listed here. Normally, Marketing 2 Point 0, Inc. will help any business from all over the nation, but this is a unique opportunity for local businesses.

During this meeting, Rob will provide an overview of where search engine optimization (also known as SEO) will be in 2017 and the tried and true techniques for social relevancy in the coming year. Furthermore, Rob plans to speak about the ins and outs of SEO and how each business can utilize this tool.

Keeping up-to-date on everything connected to SEO, analytics, and social media can be overwhelming at times with the never-ending changes being introduced. Whether your role has always dealt with digital efforts or your role has grown to include managing digital efforts for your organization, this is a can’t miss meeting.

If you’re a local company looking to learn a little more about digital relevancy in 2017, consider attending this meeting. It will be held January 18th, 2017 from 11:30am to 1:00pm at the UCO Boathouse. You may click here for directions.

If you can’t make it to the meeting, but you’re still interested in learning more about expanding your digital marketing efforts in 2017, feel free to give Marketing 2 Point 0, Inc. a call @ 405-757-4540. We’d be happy to schedule a time to talk with you about your website and marketing efforts.

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When Should You Update Your Small Business’ Website?

Updating Your Small Business’ Website: Are There Rules?

Website design, like all other forms of technology, are seemingly always evolving. If your small business’ website has been the same since the 1990’s, or even the early 2000’s, then it’s probably stuck in cyberspace and not being found by many people. Those that do happen to stumble upon it most likely click the back button faster than they can blink. So, when should you think about updating your small business’ website?

Well, the truth is that you’re way past the expiration date on updating if you haven’t done so since the early 2000’s or before. Let’s go out a limb here and imagine that you’ve updated within the last 2-5 years. Sadly, this may mean that you’re still behind on the design trends, because things in the world of technology change quickly.

As your small business’ website should be focused on the user experience, keep in mind that certain design pieces do make a difference. Here are some of the best things that are still pretty popular:

  • High definition images
  • Hover images
  • Parallax scrolling
  • Infinite scrolling (also referred to as the never-ending scroll)
  • Background videos and animations

When used properly all of these elements have the ability to enhance a page’s content, but if you’re thinking of utilizing these to build up your small business internet marketing campaign just be careful not to overload the background and cause a distraction from your brand’s true message. Tasteful design displays do matter to how your website comes across to viewers.

Some will tell you there are no rules when it comes to deciding when to re-design or completely rebuild your small business’ website, but we’d say that due to the ever changing website design trends that a good rule of thumb is to check back every 2 years to see if things are still on the up and up.

We’d be happy to help you with your website and small business internet marketing. If your website is old school and you need some help bringing it up to speed, don’t hesitate to give Marketing 2 Point 0, Inc. a call @ 405-757-4540.

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3 Times When Firing Clients Is Right

Reasonable Reasons For Firing Clients

When you’re making your way in the business world initially it may be your objective to make every customer happy. Let’s strip it down to the truth, now. You are NEVER going to make every customer happy, because as you will discover, some people are just impossible to please. This is something our marketing for small business team has learned with time. With the risk of seeming abrasive by saying this we’ll just go out on a limb and say it anyway; the customer isn’t always right. Now, we’re not saying to go around waving your “magic firing stick wand” every time a customer makes you mad, but there are times when it may be right to fire your clients.

Here are some times when it would be appropriate to cut ties with those that you’ve tried hard to work with:

1.) Their Values Don’t Match Yours: For example, we believe in giving more in value than we take in payment, but not everyone thinks or feels this same way. That’s perfectly fine, but if we don’t face the same direction as our clients we let them know right away that we aren’t a good fit for them.

2.) They’re Unreasonably Demanding: If you set out a written agreement and everything is signed and stamped then the plan should go forth as set (unless both parties agree to the same changes). If the client begins demanding business ideas, changes not previously discussed, and attempting to contact you at all hours of the evening then this is a suitable reason to drop the client.

3.) They’re Never On Time: If your client is terrible at keeping up your appointments without any reasonable explanations this is a red flag! This also goes for never being on time with payments, one-on-one meetings, and conference calls.

Nitpicking clients are one thing, but clients who are rude and unwilling to play by the rules is another ball game. If you’re suffering with a bad client relationship don’t be afraid to let them know that after consulting with them you’ve come to realize that you can’t be of any further help to them.

Need other advice for your small business? Our internet marketing team would love to talk to you about your business needs and help you grow. Give us a call @ 405-757-4540.

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Charles Haskell STEM And Teacher Appreciation Assemblies

Recognizing Greatness Through STEM

After the first taste of giving back to a community school (read about that here) Rob Stone, the CEO of Marketing 2 Point 0, Inc., couldn’t wait to get back out there and recognize some more great teachers! This time Rob’s adventures with Mad Science STEM assemblies took him to Charles Haskell Elementary school where his two eldest children attend.

On November 21st, 2016, Derick Brock deemed “Professor Mad” put on two STEM assemblies focused on “Science, Technology, Engineering, and Math” principles. Professor Mad used thrilling science experiments and verbiage that the children could easily grasp. As with the previous STEM assemblies, the idea behind every experiment was to encourage children to dream big, see science as a fun adventure, and even be intrigued enough to want to pursue STEM related careers in their future.

Professor Mad stuck to the routine calling up children from each grade level to participate on stage with several science experiments. When he got to the end of the first assembly he called up Rob’s daughter to the stage to participate in the final experiment.

When the experiment came to and end he announced the twist in the plan which was that Marketing 2 Point 0, Inc. had organized this whole shindig to reward the children with an educational assembly, but also to recognize a 1st grade teacher, Kendra Bigelow for her hard work with a $50 gift card to Amazon and Certificate Of Appreciation. She wasn’t actually able to be present, therefore; the school’s principal accepted the reward on Bigelow’s behalf.

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The second assembly followed the same pattern except Professor Mad called up Rob’s son to participate in the last experiment.

Directly following the experiment Andrea Wilhelm (4th grade teacher) was called up to receive her $50 gift to Amazon and a Certificate Of Appreciation from Rob Stone on behalf of Marketing 2 Point 0, Inc.

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Finally, to give everyone the opportunity to practice their very own science experiments, as a parting gift, Rob Stone gave the school a big book of science experiments to keep in the school library!

Small Business Website

Clues Your Business’ Website Is Obsolete: Part 2

2 Signs That You Have An Outdated Business Website

If you are one of those small business owners that actually pays attention to your online ranking and you’ve noticed a gradual dip in traffic then you may be losing customers to other competitors. In part one of this series, we went over 2 signs that you have an outdated small business website. In case your website didn’t have either of those 2 problems, it may be a possibility that the next two topics are your reason for having a dud of a website.

Here are 2 more clues that your small business’ website is obsolete.

1.) You Aren’t Utilizing Search Engine Optimization (SEO): When considering small business internet marketing, search engine optimization is not optional. It is vitally essential to the success of your business. The goal of search engine optimization is not to cheat the search engine, but instead create a great experience for the user and communicate to search engines that you are relevant to their needs. If you aren’t using appropriate keywords you’re not going to rank organically, because you aren’t allowing search engine optimization to communicate your intentions to search engines.

2.) Your Website Is On Page 5 Or Beyond On Search Results: Speaking from the experience of everyone on our marketing team, none of us will ever go beyond page 5 to look for a resource we need. We’re not the only ones, either! Polling many customers brings us enough evidence to say that the majority of people never even click past page 1. If you’re website is on page 5 or beyond then there is a great change that your small business website is never found by any of those people.

If you’d like to learn more, give us a call. If you find that your website is outdated and you need help with your small business’ website overhaul, we’re here to help! Give us a call @ 405-757-4540.

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Washington Irving Elementary STEM & Teacher Appreciation Assembly

Community Leaders Giving Back

Marketing 2 Point 0, Inc. has become known as an industry that helps other small businesses with various types of internet marketing, business consultation, and being an entrepreneur. Now, we’ve taken our own principles of giving back to the community to help other small businesses do the same. After our own two very successful assemblies a few weeks ago, we decided that helping to connect other business professionals to Mad Science would be a fabulous idea, therefore; when the owner of VIP Insurance in Edmond stated that she wanted to do something for her community we knew this was our chance to help her achieve that goal.

As VIP Insurance Agency is very found of their community, it was an easy decision for the owner, Kathy Reeser, to give back to a nearby school where her grandchildren attend. Kathy Reeser connected with Mad Science to organize a fun-filled, exciting STEM assembly for Washington Irving Elementary.

STEM is an educational term that stands for “Science, Technology, Engineering, and Math” and Mad Science’s goal is to encourage students to possibly find an interest in science, see science as an adventure, and understand science principles easily. Mad Science believes that science is just as vital as reading, writing, and arithmetic and through their approach they invite children to pursue STEM related careers.

On November 7th, 2017 at 2:00pm, students and teachers filled the Washington Irving Elementary School gymnasium. The show started when Morgan Davis, deemed “Professor Elemental”, took the stage. She wowed the children with several exciting science experiments. For every demonstration, Professor Elemental continued to take volunteer students from each grade to help her on stage. Everyone watched the thrilling and educational presentation by Mad Science with glee.

The best surprise by far was at the end of the presentation, because Professor Elemental called for the last volunteers to be a seemingly random teacher, Ladonna Crampton, and Kathy Reeser’s daughter, Theresa Scioli. After the demonstration, Professor Elemental revealed the twist in the plan, stating that the VIP Insurance representative had something important to announce. Theresa Scioli, on behalf of VIP Insurance honored Ladonna Crampton, a 3rd grade teacher, for all of her hard work. She was awarded with a $50 gift card to Amazon and a Certificate Of Appreciation.

As the entire theme of the assembly was “Up, Up, and Away” which sought to inspire children to dream so big that it could take them up, up, and away the school was also given a copy of their very own book of science experiments. This way everyone with access to the school’s library can practice science experiments whenever they desire. The VIP Insurance staff was thrilled to see the children having so much fun and also to be able to give back to a very deserving teacher.

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Central Elementary STEM And Teacher Appreciation Assemblies

Giving Back With STEM

On October 19th, 2016 the president of Marketing 2 Point 0, Rob Stone, had organized two STEM assemblies with a school very near and dear to his heart. Central Elementary School of Moore, OK was the school Mr. Stone attended as a child and it was also the place where he met his best friend and now, business partner, Tim Williamson. It was because of the technology portion of the “Science, Technology, Engineering, and Math” educational initiative that sparked an interest for these two to become the entrepreneurs they are today and it was also the inspiration that led them to give back to their old school nearly 20 years later.

To pull off this wonderful event, Mr. Stone called in the reinforcements of Derick Brock from Mad Science to put on two separate assembly shows (one for the older students from 4th to 6th grade and the second for the younger students from Kindergarten to 3rd grade). The goal of Mad Science is to encourage students to find their own spark and see science as an adventure. Furthermore, Mad Science seeks to help children understand science principles using easy to understand terminology and science experiments they can enjoy. The Mad Science approach also invites children to pursue STEM related careers.

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In fact, the theme of these STEM assemblies at Central Elementary School was “Dream Big” as every experiment incorporated an underlying message that no matter what size, shape, or color someone is they can achieve their dreams if they set their mind to it!

Of course, Mad Science can’t always be there to put that spark into a child, thus this task falls upon the wonderful teachers. We all know that teachers don’t get paid enough to be there, but it’s the true teachers that enjoy being there regardless of the paycheck. That doesn’t mean, however; that they don’t deserve to be recognized for all of their hard work. We also know and understand that at times state budgets may not allow for appreciation to be shown as needed and that is precisely why on top of giving the students something to enjoy, Mr. Stone decided to sponsor show appreciation to two worthy teachers chosen by the school administration.

The event sparked so much interest that even Fox 25 News sent representatives out to capture live shots of Mr. Brock doing some Mad Science experiments, interview one of the lucky teachers, and interview Mr. Stone! Click for a preview video:

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The Mad Science show started when Derick Brock, deemed “Professor Mad”, took the stage and went through a series of exciting experiments. The best surprise came at the end of the presentation. Professor Mad called for the last volunteers to be Mr. Stone and one of the teachers from the audience. The chosen teacher helped with the final experiment of mixing chemicals in various sized flasks which led to an explosion of fun colored foam. Afterwards, the teacher was presented with a Certificate of Appreciation and a $50 gift card to Amazon by Mr. Stone. For the first assembly the award winner was Crystal Rainey (5th grade) and for the second assembly the award winner was Amy Martin (3rd grade).

Here’s a little about each of these teacher’s:

Crystal Rainey (5th Grade Teacher):

Crystal earned her Bachelor’s Degree from The University of Oklahoma, and will complete her Master’s degree this December.  She encourages her students to be lifelong learners just like she is.  Crystal makes it her personal mission to make learning fun and engaging for each and every one of her students.  Math often is associated with so many negative connotations, that she does her best to reverse all of the bad and make her students love math by the end of the year.  Crystal was recently named teacher of the month for Central Elementary, and her class is actively participating in the Devon Thunder Explorers STEM program.  She realizes the importance of integrating STEM into the classroom, and understands the power this knowledge will give her students in the future.

Amy Martin (3rd Grade Teacher):

Amy has a Bachelor’s degree in elementary education, a Masters in early childhood, and a middle school LA endorsement. She’s been teaching since 1994. Amy believes in being firm but fair. She enjoys hands on activities with kids, especially when teaching the foundational principals in math and science. She really loves teaching and working with kids. She teaches with her whole heart and loves the kids in her classroom.

At the end of the assembly, Mr. Stone decided that the event was so much fun and he loved giving back to his community so much that another STEM assembly is scheduled for a school his children attend in Edmond, OK. The plans are to sponsor the next STEM and teacher appreciation assembly at Charles Haskell Elementary!

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Marketing President Joins Francis Tuttle Board

Becoming A Francis Tuttle Board Member

As of October 10th, 2016 something exciting has taken place for Rob Stone, the CEO and president of Marketing 2 Point 0, Inc. On that date, Mr. Stone was sworn in as the newest member of the Francis Tuttle Technology Center’s Board of Education! Mr. Stone will be representing Zone 2 of the district, which means he will be responsible for serving the Edmond school district. His term will last until February of 2017 as he finishes out the position originally appointed to the now retired, Buddy Sanford.

To get started, Mr. Stone will be touring all of the Francis Tuttle schools governed by the Board of Education in each of the separate school districts. As a member, Mr. Stone will collaborate with the other members of the board to provide guidance, support and approval needed for the operation of Francis Tuttle’s campuses. The focus will be on the quality of education and on the achievement and accomplishments of the students through organizational outcomes.

One may wonder why this is such good news for an internet marketing company owner, but the answer to that is simple. While Mr. Stone does dedicate a great deal of time helping small businesses locally and nationally with their internet presence and marketing efforts, he is also always striving to be a part of his community. Mr. Stone is very excited to be a contributing factor to the educational realm, especially as it means that he will be utilizing his experience with technology.

Apparently, it would seem that this news is important to more than just the team here at Marketing 2 Point 0, Inc. as this event was also reported by The Oklahoman and appeared online at NewsOK.com! Click here to for the exact link to the article if you’d like to take a look. Francis Tuttle

Many thanks go out to the personalized letter of congratulations received by the First Gentleman of The State Of Oklahoma!

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Small Business Website 1

Clues Your Business’ Website Is Obsolete: Part 1

2 Signs That You Have An Outdated Business Website

How long has it been since you’ve seen any activity on your small business’ website? Are you even keeping track? If you are looking after it and you have noticed that little to no traffic is hitting your small business’ website, then chances are you’re losing out on customers. We know you’re busy trying to run your office, but marketing yourself online is a vital component to staying relevant to those looking for services or products like yours. Are you not certain if your small business website is applicable?

Here are 2 clues your small business’ website is obsolete.

1.) You Don’t Have The “Never-Ending Scroll”: As you may know, many customers will be viewing your website on their cell phones or similar mobile devices. Nothing is more irritating to a cell phone user who is trying to access a website that isn’t optimized well for smaller screens. Having to move the screen around in order to read content is a good way to make customers click the back button and look elsewhere. The newest trend is to have information on your homepage that is just enough content to help people understand what’s going on, but having it in a format that allows them to simply scroll up and down (not left, right, up, down, minimizing the screen and decreasing it with their fingers).

2.) You Have No Ties To Social Media: More than half of the world is online and on social media. Believe it or not, people do look at social media for information about businesses from time to time. They will want to look at the “about” section, see your pictures, know what you have going on and see if you’re offering any helpful information. If your website has no links to social media then you’re doing yourself a giant disservice. In addition to achieving higher rankings on search engines, small business websites with plenty of social media tie-ins will attract more customer traffic straight from their networks.

If you’d like to learn more, come back to read part 2 of this series! If you find that your website is outdated and you need help with your small business’ website overhaul, we’re here to help! Give us a call @ 405-757-4540.