Small Business Internet Marketing: Getting You Found
Perhaps, the only thing you think about in terms of your small business internet marketing campaign is getting your name to be as close to the top of the Google search results as possible, but if you’re not making use of local directories then you’re harming your chances of this happening. Many may wonder what being on Citysearch, MerchantCircle, or Insider Pages has to do with ranking higher and being found. We’re here to explain a bit more about why these local directories and many more are very important.
Small business internet marketing is very involved. One of the best things you could spend money on is getting your name on as many local directories as possible with the correct data. Google is the like the head honcho, but they do pull information from all over the internet, including other directories, to prove relevancy and accuracy with the companies they allow to be at the top of search results. The more internet saturation you have for your small business, the more likely it is that you’ll be found due to higher ranking.
The cons to managing these local directory listing yourself is that the data can often be changed from what you originally intended. In fact, records indicate that data is able to be changed on many directory sites by the common user. Furthermore, it is reported that these random changes can occur, on average, once every 6 days. Obviously, having the correct information about your small business going out to the public is pretty important.
The good news is that our small business internet marketing team has tools to help you get listed quickly in the top directories. The benefit to having someone, like our marketing team, manage all of these local directory listings for your small business is that we can control the data to make certain that it shows up how it is supposed to.
In addition to being listed appropriately with our methods, we can also make use of these local listings to help you get your customer reviews sent out to the various directory locations. Having reviews is just as important as being listed. A lack of reviews will only prove to Google your irrelevance even more, thus; you want to have reviews spread out across the internet for Google to see.
These reasons alone are pretty compelling as to why you should want to take advantage of being listed on local directories. If you’d like to know more about this, have other questions, or just want to contact our small business internet marketing team, please feel free to give us a call @ 405-757-4540.