Obtain Reviews That Are Useful
In the past we’ve harped on how small business internet marketing takes several, ongoing, pieces to fit into the puzzle and reviews are just one of them. If you’re a small business owner and you’ve been putting in the effort to request reviews from your customers, that’s great, but how do you know the reviews will be useful?
Often times, when businesses ask for reviews as part of their marketing technique, they get one or two liners that say something like: “I love their services, they’re really great.” The sentiment may be there, but the message says nothing about the actual experience that potential customers can expect when visiting with you for products or services.
Before people buy anything they, generally, read reviews online whether it be a retailer for a product or a service related industry. People want to make sure they’re not wasting their hard earned money and reading useless reviews isn’t helping them make a decision. While you can’t twist your customers’ arms and make them write a better review, you can encourage the best kind of review in the way that you ask for them.
Your current review request:
“Would you mind taking a few minutes to write a review about your visit, today?”
A better review request:
“Before you leave, would you mind taking 3 minutes to write a review telling your story about why you came in and whether your issue was resolved today?”
Asking the first question leaves you open to receive more of those one-liners whereas the second question gets people thinking about their total experience and doing so tends to yield a longer, more insightful review.
If you don’t know where to direct people to leave you reviews, that’s a whole other ballgame and it’s one that we play well. If you have questions regarding anything mentioned in this blog, please feel free to give our small business internet marketing team a call @ 405-757-4540.