2 Signs That You Have An Outdated Business Website
How long has it been since you’ve seen any activity on your small business’ website? Are you even keeping track? If you are looking after it and you have noticed that little to no traffic is hitting your small business’ website, then chances are you’re losing out on customers. We know you’re busy trying to run your office, but marketing yourself online is a vital component to staying relevant to those looking for services or products like yours. Are you not certain if your small business website is applicable?
Here are 2 clues your small business’ website is obsolete.
1.) You Don’t Have The “Never-Ending Scroll”: As you may know, many customers will be viewing your website on their cell phones or similar mobile devices. Nothing is more irritating to a cell phone user who is trying to access a website that isn’t optimized well for smaller screens. Having to move the screen around in order to read content is a good way to make customers click the back button and look elsewhere. The newest trend is to have information on your homepage that is just enough content to help people understand what’s going on, but having it in a format that allows them to simply scroll up and down (not left, right, up, down, minimizing the screen and decreasing it with their fingers).
2.) You Have No Ties To Social Media: More than half of the world is online and on social media. Believe it or not, people do look at social media for information about businesses from time to time. They will want to look at the “about” section, see your pictures, know what you have going on and see if you’re offering any helpful information. If your website has no links to social media then you’re doing yourself a giant disservice. In addition to achieving higher rankings on search engines, small business websites with plenty of social media tie-ins will attract more customer traffic straight from their networks.
If you’d like to learn more, come back to read part 2 of this series! If you find that your website is outdated and you need help with your small business’ website overhaul, we’re here to help! Give us a call @ 405-757-4540.