Small Business Marketing: The Mobile Way
So, you’ve done your homework and are building online presence for your business; following the best information about small business marketing. You have a Facebook page and perhaps have even opened a Twitter account. Your website is fully operational with helpful information in a user-friendly format. Unfortunately, no one seems to be clicking where you want, or fully investigating the enticing trails you’ve crafted on your page. Why is this?
An easily overlooked, but incredibly important part of small business marketing, involves making sure your website is mobile ready. Are you utilizing mobile marketing for your small business marketing strategies? Not quite sure? Well, in short, most consumers now have smartphones and tablets and aren’t afraid to use them. Utilizing mobile marketing means that your website can be optimized for these devices. Opening a full sized website on a mobile device is slow and painstaking. Zooming in is a precise task not easily accomplished on the first try. Or third. Making your website mobile ready means that it is incredibly easy to navigate. Your potential customers now receive access to the most vital parts of your website in an easy to read, easy to click format on a smartphone or tablet. Consumers absolutely love to make purchases and make appointments online. If given the choice, a consumer will choose a company with a mobile ready site simply because it’s convenient. Gone are the days of hefting around a laptop or “waiting to get home” to research a particular company, most especially when determining an urgent care!
Finally, one of the most important reasons to utilize mobile marketing for small business marketing is to provide location based services. This makes perfect sense. A consumer with the need for your services will establish a relationship with the closest center and (depending on his experience) never feel the need to search for another competitor again. To find urgent care in the first place, he might simply type into his phone. As suggestions pop up, the winner will always be the website that is “camera-ready” at the click of a button. Information is prioritized, the layout is simple and clean, and two clicks in, a GPS map is leading the consumer to the “closest” service or retail center on the map.
Need help seeing your business through a new lens? We can help.