Mobile Small Business Marketing: Being Camera Ready

Small Business Marketing: The Mobile Way

So, you’ve done your homework and are building online presence for your business; following the best information about small business marketing. You have a Facebook page and perhaps have even opened a Twitter account. Your website is fully operational with helpful information in a user-friendly format. Unfortunately, no one seems to be clicking where you want, or fully investigating the enticing trails you’ve crafted on your page. Why is this?

An easily overlooked, but incredibly important part of small business marketing, involves making sure your website is mobile ready. Are you utilizing mobile marketing for your small business marketing strategies? Not quite sure? Well, in short, most consumers now have smartphones and tablets and aren’t afraid to use them. Utilizing mobile marketing means that your website can be optimized for these devices. Opening a full sized website on a mobile device is slow and painstaking. Zooming in is a precise task not easily accomplished on the first try. Or third. Making your website mobile ready means that it is incredibly easy to navigate. Your potential customers now receive access to the most vital parts of your website in an easy to read, easy to click format on a smartphone or tablet. Consumers absolutely love to make purchases and make appointments online. If given the choice, a consumer will choose a company with a mobile ready site simply because it’s convenient. Gone are the days of hefting around a laptop or “waiting to get home” to research a particular company, most especially when determining an urgent care!

Finally, one of the most important reasons to utilize mobile marketing for small business marketing is to provide location based services. This makes perfect sense. A consumer with the need for your services will establish a relationship with the closest center and (depending on his experience) never feel the need to search for another competitor again. To find urgent care in the first place, he might simply type into his phone. As suggestions pop up, the winner will always be the website that is “camera-ready” at the click of a button. Information is prioritized, the layout is simple and clean, and two clicks in, a GPS map is leading the consumer to the “closest” service or retail center on the map.

Need help seeing your business through a new lens? We can help.

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social-networking small business internet marketing

Social Networking: Agency vs. In-House

Still wondering whether social networking is for you? Or, perhaps, you are wondering whether the cost is “really worth it.”  Americans are continuing to take more active roles in their personal health decisions, and they are using the Internet to find healthcare providers.  The use of social networking has become one of the most vital tools in that decision-making process.  In fact, companies that fully embrace social networking engagement are experiencing a much higher (up to four times) business impact than companies without social networking presence. – Click Here for more interesting facts about social networking

Social Networking: In-House

But who do you trust with the important mission of cultivating  your personal business brand?  Properly executed social media marketing campaigns help connect, interact and build all-important relationships with patients. It’s a huge job for one person.  In fact, in a perfect social networking setting, your company would have a designer, video producer, public relations manager, and strategist extraordinaire.  Since that’s quite a budget for a new project, the job might be given to Bob.  Bob is a very organized, detailed planner with a great attitude. Since social networking is Bob’s only job, he might be able to get a pulse on the ever expanding world of social networking; however, he just can’t do it all.  Or perhaps the job falls to Debbie – overstretched already, but has a basic working knowledge of some social media, so this becomes her new “bonus” gig.  “It will look so great on the resume!”

On the other hand… Social Networking: Agency

Why not hire a team of many for the price of one? The costs associated with one full time employee solely dedicated to social networking might be better spent funding a full social media networking campaign.  The annual budget might then include research, planning, strategy and execution along with design, social community management, short term and long term campaigns and promotions, analytics and reporting, and the list goes on and on.  A package custom tailored to fit your needs by an agency of people ready to brainstorm from every angle to give you the very best.  Your social networking presence is your voice and image for all the world to see.  Can you really afford to take a sick day?

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Internet Marketing Myth Buster

Internet Marketing: To Invest or not to Invest?

Small business internet marketing works best when everyone in the organization or business is “all in” on the effort; However, within any type of business, regardless of the size, some people can have competing opinions about what marketing should looks like.

The role of internet marketing is increasingly vital to keeping the business healthy. Providers and decision-makers know they can’t ignore the weight of competition or take customer volume, revenue and profitability for granted.

Business owners and operators around the nation recognize that internet marketing as a proven method for growth, and for capturing a profitable Return-on-Investment (ROI). They know Internet marketing can enhance reputation, while ethically and reliably attracting patients and cases.

“ internet Marketing doesn’t work!,” if you have heard this before then you are not alone.

We all have the same goals and it is never easy to get a consensus among  disbelieving doctors, doubtful administrators, and cynical stakeholders.

Think about it like this; You know the names of your competitors. You know the other businesses in your area because they effectively market themselves.  That’s part of the reason you know their name, and decidedly the reason that they continue to invest in strategies and tactics that bring them new business.

Their small business is successful because they utilize a proven, best practices model that delivers a positive ROI. It includes drawing on proven experience, creating a detailed plan, smart implementation, and testing, tracking and adjusting. Done properly, it’s an effective formula to manage and reduce risk and to maximize ROI.

Don’t hesitate to reach out to us at To sign up for a FREE internet Marketing Analysis Click Here


5 Must Haves for Small Business Internet Marketing (PART 3)

Internet Marketing; is your website responsive?

1)Responsive Mobile Website

In this day and age, with smart phones and tablets dominating the mobile access scene, you need to be sure that your website keeps up with the times.Using this to strengthen your internet marketing campaign is key to success online. If your website is not mobile ready then you will be missing out on a large margin of potential clients.  When your website is “responsive”, it is able to re-size and respond to any size screen, including smart devices. Studies show that more than 70% of internet access the web from their mobile devices compared to 22% from their desktop computers. This is why it is so important that your website is responsive and works no matter what format it is viewed in. If your internet marketing company has not caught on to this, then they are far behind the crowd.

2)Mobile App

Do you have an app? Is something you might become accustomed to hearing in the next couple years, if you have not already. It is becoming more common for businesses to accommodate their clients through an application for their smart mobile devices. Imagine if your business had an app that allowed for your patients to check in before they came up to the office. Have instant access to coupons and alert them to specials you are having. Even provide them with a loyalty program and an easy avenue to give reviews!

3) Text Opt-in

You should consider a Text-Opt-in when preparing any internet marketing campaign. Push notifications, special offers, and text alerts are all very important when reaching your Mobile Market. This has a lot of overlapping services provided by a Mobile app; however, it is much easier to get a client to opt-in to a text feature than a mobile app. Once they realize the value of having the text program, they are just a step away from installing your app and becoming a long term client.

Don’t hesitate to reach out to us at To sign up for a FREE Internet Marketing Analysis Click Here


5 Must Haves for Small Business Internet Marketing (PART 2)

Part 2 is Web Design, Local Search Optimization, and Reputation Management for Small Business Internet Marketing.

2.Web Design

The design of your website is a keystone in determining your future success on the internet marketing front. Just as your patients want to feel confident, comfortable and welcome inside your facility; We want them to feel the same way about the design of your website. When building your website using our “Mobile First” approach, we will work side by side making sure your voice is heard; while providing top functionality and equipping it with the much needed tools for Search Engine Optimization(SEO) and Mobile Marketing success. If you already have this in place then you’re on the right track!

3.Local Search Optimization

Whether you have one location or a dozen, as a small business, it is imperative that you get in front of your local audience. One of the amazing features of Google is that it can accurately determine if a search has local application. Using the consumers current location, Google is able to provide results about the local area tailored to what they are looking for. When searching for a “Roofer Care” Google intuitively knows the consumer wants to find a physical location, along with reviews and other information in order to make a decision about what Roofer to choose. The key to mastering this area of marketing is to ensure your local audience is choosing your small business over the competition. At Marketing 2 point 0 we ensure that each location gets the attention needed in order to be the obvious “best choice”. There are several factors involved with this process that many marketing companies miss. Internet Marketing done right can be a powerful R.O.I. Tool.

4. Reputation Management

When a potential patient is confronted with a decision between two businesses, they overwhelmingly side with the business with the higher rating and better reviews. This portion of internet marketing, if neglected, can have devastating effects on your small business. Unfortunately even if your business has no other presence on the web, it is still possible to have a negative image through reviews posted online. The impact of these online reviews on any business can be seen on Citysearch, Foursquare, Google, and other sources. A great Reputation Management system is fine tuned to not only reduce the impact of long term neglect, but to facilitate an atmosphere that encourages new good reviews, while filtering them to address concerns before they result in a damaging review. Overtime this is tailored and adapted to eventually give your business the rating and recognition it deserves. If you are doing well with reviews be sure to protect that image with careful monitoring and follow up. Reputation Management combined with Local Search optimization is an Internet Marketing double whammy that ensures your small business is chosen over your competitors on search engines like Google.

Don’t hesitate to reach out to us at To sign up for a FREE Internet Marketing Analysis Click Here


5 Must Haves for Small Business Internet Marketing (PART 1)

Part 1 is Social Networking for Small Business Internet Marketing.

1. Social Network and Small Business Internet Marketing

Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram; the importance of social networking sites in small business internet marketing cannot be emphasized enough, but just having these profiles is not enough, it takes more to “Generate Traffic”, “Build Brand Recognition”, and help prove “Relevancy” to search engines like Google.

Generating Traffic

In the world of small business Internet marketing generating traffic is the main reason you begin a social campaign in the first place. Generating more traffic for to a business has simple and direct results; more traffic and repeat business translates to larger returns. Social media provides the perfect avenue any business to reach out to it’s past clients, while at the same time attracting new ones.  

Brand Recognition

When a business leaves a lasting impression on it’s patients, they will remember it. Word of mouth is an enormously powerful advertising tool; never before has it been easier for a person to share their experiences with friends and family. Social Media helps to develop an businesses image through Social Posting, Blogs, and Reviews. While posting consistent content with all of these mediums are important, it is even more important that the content be valuable to the specific audience. Social Networking for Small business internet marketing makes running campaigns for brand recognition easier and cheaper than ever before.

Search Engine Relevancy

Google is the leading search engine among users in the U.S. and being found on this engine should be a primary goal for any business, big or small. While just being found online is a great first step, this is not optimizing Return on Investment (ROI); ideally a business wants to be found first! This is where Relevance becomes paramount. When a possible patient searches for what it is you do, such as “Roofing” Google brings up, what it considers the most “relevant” search results. Google takes into account over 200 factors when comparing one business’s website to that of it’s competitors. In order to beat out the competition it must “prove” to Google that your business is “worthy” of a top position over the others.

Most professionals understand that working in the private sector is challenging, stressful, and chaotic at times; that being said, taking on Social Networking for an entire business can be a daunting task. Thankfully there are Marketing Agencies willing to take these tasks on, and many of them understand that ROI is a primary goal.

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social network marketing

3 Things You May Not Know About Social Network Marketing

You think you know Social Network Marketing?

Social Network Marketing is quickly becoming the most reliably avenue for reaching a business’s consumer base. But, like any industry that is constantly changing and evolving, no one person knows “everything” about social marketing. So, for those that insist they are the masters of social media marketing, here are 3 things those marketers may not know.

1. Provide Valued Content and Cater to your Audience.

Social posting is not just about the activity designed for SEO. It is about gaining as much engagement and likes as possible. Have a meeting with your co-workers and hammer out a game plan instead of posting meaningless content and avoid losing what followers you have. If what you post has no value to your audience, then why would they stick around long enough to see what you have to offer them through your business? Unfortunately getting your social media soup just right will take time and effort. Expect for an employee to take a full 24 hours (if they have good direction) to complete this task alone or hire an expert.

2. Billboard Branding through subconscious Recognition (Brain Science).

Using Social Network Marketing can pay off, without a huge budget with billboard type marketing. Using social media, not only can you target specific groups of people but you can be sure to get your brand out in front of them. Billboards are not designed to gain conversion. They are planted in order to create recognition of your business. Lets say you have a roofing company and post a billboard ad. Over the course of a year Bob has seen your billboard on the sidebar of Facebook dozens of times. Finally he incurs damage to his roof and needs help; the likelihood of Bob recognizing you as a solution first has been maximized. Even if they go to search for roofers online, if you have placed yourself on the front page, you have put yourself in a position of trust and through subconscious recognition a step ahead of the other roofers.

3. Accountability equates to Trust.

In order to achieve marketing success (i.e. an increase in deals closed or leads generated) you can’t simply rely on knowing or anticipating what your customer wants. You must to be able to show that your business is accountable for what they promise. Showing case studies or providing monthly reporting on services rendered may be exactly what a client needs to sign on with your company.

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