Trust: Be More Than Just Another Business
Many small businesses get too aggressive with their approach to attempt attracting more customers. Rather than being the annoyance that will soon get you “unfollowed” on social media and untrusted by your audience, there are better ways to get customers in your door and that’s by earning their trust.
Today, we’re going to discuss 3 ways you can begin to earn the trust of your customers.
1.) Have A Clean Reputation: You better believe that your customers are digitally-enabled and smart about who they choose to purchase products or services from. Marketing yourself does go deeper than just having an online presence.
You also need to have a clean online reputation. Make sure you have nothing to hide, because if there is any dirt out there about your business you know customers are sure to find it!
2.) Show Them Some Respect: Earning trust from customers means you have to be trustworthy. Don’t be one of those businesses that puts fine print on everything and then charges outrageous fees.
Doing so will earn you a line full of customers bolting another direction. Listening to customer feedback and making changes, when necessary, to provide them with their wants or needs will help you gain their trust.
3.) Don’t Make False Promises: There’s nothing more frustrating to a customer than to expect a high quality of service and receive the total opposite. If for any reason you are unable to fulfill a customer’s wishes, it is important to contact that customer immediately and be 100% honest about the situation.
If your business doesn’t revolve around truth, you will eventually lose trust and customers!
Too many small business owners fail to recognize the importance of trust and then wonder why their customers look elsewhere. Don’t forget to listen to what your customers are telling you! Remember, your brand and everything about your business should start with a focus on how your promises will live up to the expectations of your customers.
To learn more or receive help getting started with a marketing plan, feel free to give us a call @ 405-757-4540 or click here.