3 Ways To Earn The Trust Of Your Customers

Trust: Be More Than Just Another Business

Many small businesses get too aggressive with their approach to attempt attracting more customers. Rather than being the annoyance that will soon get you “unfollowed” on social media and untrusted by your audience, there are better ways to get customers in your door and that’s by earning their trust.

Today, we’re going to discuss 3 ways you can begin to earn the trust of your customers.

1.) Have A Clean Reputation: You better believe that your customers are digitally-enabled and smart about who they choose to purchase products or services from. Marketing yourself does go deeper than just having an online presence.

You also need to have a clean online reputation. Make sure you have nothing to hide, because if there is any dirt out there about your business you know customers are sure to find it!

2.) Show Them Some Respect: Earning trust from customers means you have to be trustworthy. Don’t be one of those businesses that puts fine print on everything and then charges outrageous fees.

Doing so will earn you a line full of customers bolting another direction. Listening to customer feedback and making changes, when necessary, to provide them with their wants or needs will help you gain their trust.

3.) Don’t Make False Promises: There’s nothing more frustrating to a customer than to expect a high quality of service and receive the total opposite. If for any reason you are unable to fulfill a customer’s wishes, it is important to contact that customer immediately and be 100% honest about the situation.

If your business doesn’t revolve around truth, you will eventually lose trust and customers!

Too many small business owners fail to recognize the importance of trust and then wonder why their customers look elsewhere. Don’t forget to listen to what your customers are telling you! Remember, your brand and everything about your business should start with a focus on how your promises will live up to the expectations of your customers.

To learn more or receive help getting started with a marketing plan, feel free to give us a call @ 405-757-4540 or click here.

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Small Business Internet Marketing: Benefits of Writing an Ebook

Small Business Internet Marketing: Add valuable content

So, you already have a website that is getting attention and you have a blog that people read, now what? If you’ve been craving a new way to blast out some helpful, informative content to your customers, then a free Ebook may be your ticket. Small business internet marketing has many layers, can be done multiple ways and writing an Ebook actually has some benefits. Here, we are going to list a few of those benefits which can help you in your quest to flesh out your small business internet marketing campaign.

• An ebook allows you to expand on topics that you write about on your blog.
• Makes your insurance agency stand out.
• Gives you customer contact information when they download the Ebook.
• Provides more content for Google rankings.
• Provides value to existing customers.
• Attracts new visitors to your website.
• Gives you something else to post about on social media.
• Can lead to more business.

These are just some basic benefits that come as a result of writing a free Ebook. Quite simply, Ebooks are a small business internet marketing plan and a good way to bring your audience one step closer. They don’t even have to be incredibly lengthy in order to be informative, in fact if your Ebook is too long it might turn people away. We hope the benefits listed here will motivate you to boost your small business internet marketing campaign by writing a free Ebook.

Not everyone knows where to start or how to write an Ebook. If you need help developing your Ebook content, feel free to give us a call @405-757-4540. We’re here to help with small business internet marketing. We have a passion for helping small businesses be found online and get ahead in the industry.

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3 Small Business Internet Marketing Tips To Drive Customers To Your Website

Small Business Internet Marketing: Help customers find you

As a small business owner it can often feel too difficult to rank higher than the competition and get your name out in the digital world. You don’t have to be a business with 30 store locations to beat the odds and stake your piece of property in the land of small business internet marketing. Many people searching for your small business will start looking online, first. Of course, you want your name to appear in the search results. You can follow these simple tips to help drive customers to your website and boost your small business internet marketing campaign.

1. Email Lists: Email can actually be useful to your small business internet marketing plan. You can build an email group by having a monthly newsletter for people to opt-in on. Once they sign up, you have the ability to drip feed content that informational and helpful. Review requests can also be sent to help people leave you positive reviews on Google, which makes your small business’ name look that much better.

2. Facebook Marketing: There are a few ways you can use Facebook to your advantage when planning out your small business internet marketing campaign. One way is the use of Facebook ads and you chose the specific demographic information for those you’d like to target the ads to. You could also track those who have visited your website to re-market to those same people on Facebook.

3. Website Blogging: With enough effort, small business internet marketing is easy with blogging. If you blog often enough with solid content it can help drive customers to the website. You can also share links on social media, like Facebook to bring more viewers. You can also talk about issues in your blogs that people often seek answers to, therefore; bringing value to customers.

These tips sound easy enough for small business internet marketing, right? These are some of the most basic things you could be doing to get your website noticed. If you want to know more or need some help getting started in the right direction, feel free to give us a call @ 405-757-4540. We’d be happy to have a consultation with you and find out about your marketing needs.

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Why Your Small Business Internet Marketing Campaign Isn’t Making You #1

Avoiding Blunders For Small Business Internet Marketing

You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing this small business internet marketing campaign”. You may even have one of your employees keep up with the website tasks while you are busy being the small business owner you need to be, so you feel as though you’ve done everything right. So, your final question is “why is all this work not getting me to the top spot on Google”? Here are a few reasons why your small business internet marketing campaign isn’t #1 on Google.

1.) You don’t have enough pages or enough quality content on each page
2.) Your service/products pages aren’t built to convert people into clients
3.) You don’t have enough genuine, positive Google reviews
4.) You aren’t active on Google +
5.) You aren’t using keywords people search for in regards to your business type in your area
6.) You don’t have an aged domain name

It can be frustrating to see your competitors rising up above you, but there are several factors that go into play there. In fact, Google is a hard beast to tame! It is continuously shifting and what it deems to be the most relevant information now may not be the same a month from now. That means that what you do to get your website noticed by Google must be spot on, but the tricky part is that Google doesn’t always reveal the secret to get to the top spot. Small business internet marketing can easily become time consuming and for business owners trying to make it out there in the world, that means little time gets dedicated to pampering the website as it needs. If you need help with your small business internet marketing campaign it may be time to call in some professionals.

If you’re interested in having a team dedicated to small business internet marketing, please feel free to give us a call (405) 757-4540.

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Small Business Internet Marketing: Blog For The Audience

A Major Blogging Tip For Small Business Internet Marketing

You know your small business internet marketing campaign can benefit from social media interactions, but blogging can also help get people to your website. Information you provide when pushing through your small business internet marketing campaign gives people a look at your personality. You also allow people to know what professional talents you have to offer them. Blogging goes deeper than social media in that it isn’t always about just plastering on a funny picture or sales pitch. If you’re a small business owner that wants to launch your small business internet marketing campaign by yourself, you can do it with a little practice. If you really want to get the most out of small business internet marketing via blogging follow this one major tip: Don’t just push the sale.

Small business internet marketing can be simple if you blog correctly. Your blog is an extension of your existing small business’ website, so you don’t need to always go so heavy on your selling points. It’s alright to post contact information within your blog, but don’t come right out and ask for a sale. Customers who find your website should already know who you are. What you can do is talk about different products or services you do offer, tricky situations, tips, tricks or anything that may speak directly to an audience that, unlike you, may not know all the ins and outs of your business. Providing information is different than hard selling. As an added bonus we’ll even go as far as to tell you that posting once a month to once per week will be enough to keep the search engines and readers happy.

You do have to spend some time coming up with appropriate content and deciding what will be a good fit for your weekly blog posts. Never publish a blog with a “just because I need this to be done” attitude. Your feelings may show in your writing and your customers will know you aren’t being genuine. If you have any further questions about the blogging process or developing your small business internet marketing campaign, we’re here to help. Our team is dedicated to small business internet marketing, thus we have a bit of experience to help you out. Feel free to give us a call @ (405) 757-4540.

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Small Business Internet Marketing: Dirty Or Clean?

Small Business Internet Marketing: Slow and steady

You know your small business inside and out, but you may not know the best ways to get your brand name out there among all the competitors. When you go looking for a company to help you out with small business internet marketing there is a lot to consider. You will find those companies that claim they can boost your small business internet marketing campaign by doing “A, B, and C,” but then they don’t have analytics or examples to back up those claims. Then, there may be those that do things “dirty” in an attempt to get you ranked higher on Google, faster. Beware of these types of marketers, because the Google team is smarter than that and eventually the plan will back-fire!

What we’re going to tell you is that we believe in getting you results the “clean” way. It may take a bit longer than you expect, but we won’t lie to you about how long it should take before you will see results from playing nicely. Small business internet marketing can mean doing as little or as much of our program as you want. Of course, the more you do the better the results will be for helping you to bring in more clients.

A few ways our small business internet marketing team can help are by providing you with some of the following important, optional services:

• Paid ads
• Backlinks
• Local search
• Blogging on your website (keeps you fresh)

Now, back to the time frame bit. If you are doing things the “clean” way (or allowing a small business internet marketing team do it for you) then you should expect to see the first sliver of results within a few short months. Will you be the number one agency listed on Google? Perhaps not, but with effort you can get closer to that spot. Within 3-6 months you can find yourself on the first page of Google if the proper measures are taken. Remember “slow and steady wins the race.”

Give us a call at (405-757-4540) if you’d like to know more or schedule a consultation with our team.

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Small Business Internet Marketing: Do You Have What They Want?

Your Website: Is it small business internet marketing or is it a dud?

We’ve said it multiple times, but it’s just that important that we’re going to say it again. Small business internet marketing starts with your website. The website is your business’ digital face. If it looks like a dud, take a guess at what clients are going to think about your company. Sure, for a decent small business internet marketing campaign you need to have a mobile friendly, responsive website. That’s not the end of it! Your website needs to be more than just a pretty face, it needs to have important content, too. It should be acting as a way to market yourself, hence; the small business internet marketing campaign part.

So, what can you do to ensure that your small business’ website isn’t a dud so that you can draw in more clients? First, you need to put your small business internet marketing thinking cap on. You’re a small business owner, so your website should reflect everything you can do for your customer. It’ll be easier to optimize your website in that direction. Most likely the number one reason for a customer stopping by your website would be to obtain basic location information. Make sure you have an area that can allow clients to click for a quick view.

Aside from obtaining this information clients may be looking for:

• Any number of your products or services offered
• A way to contact you directly via phone
• An option to contact without having to call (some hate calling on the phone!)
• Your hours of operation

Other details about your small business such as your staff members or fun filled information will spruce up your website to help clients stick around longer, but the base information mentioned above must be easy to locate for clients. There is nothing worse in this digital age of clients needing things “right now” than them having a hard time navigating your website to find information they want to know. That will make them click the back button quicker than a blink of an eye.

If you need help getting your website in order, give us a call so we can help you with your small business internet marketing!