Social Media- small business internet marketing

Internet Marketing: Using Clickbait Versus Piquing Genuine Interest

Does Your Social Media Internet Marketing Draw Customers In?

Anyone who regularly checks in on social media will tell you that when an important event occurs, just about everyone “reports” it. In fact, according to data collected from 2016, the Pew Research Center tells us that about 62% of adults in the United States get their news from social media! As social media becomes increasingly more of a go-to place for information of all kinds one thing that really has started to turn consumers off is clickbaiting. So, ask yourself does your internet marketing consist of posting headlines that will genuinely pique the interest of potential customers or are you posting clickbait?

If you’re not certain whether your internet marketing content on your social media pages is considered clickbait material or genuine material, we’ll help you to understand the difference, today.

Clickbait:

For journalists, writing clever headlines to grab the attention of readers used to be a true skill. These days any entity on social media can be considered a source of “news”, helpful information, or important data. Headlines are being used on social media to lure people into clicking on the proposed article, but if the content that follows isn’t what the headline makes it out to be then that is considered clickbait.

As a small business owner the last thing you want to do is “trick” your followers or potential customers by providing sensationalized or misleading headlines just for the sole purpose of getting more users to your website. Your internet marketing efforts aren’t worth the risk of diminishing your reputation. If you continue posting misleading material your followers will soon stop following you!

Genuine Interest:

You can still utilize psychological techniques to pique the curiosity of your readers. Increasing the “click” rate on an internet marketing social media post can be as simple as being less detailed in your headline. Here are a few example headlines:

  • Most customers have no idea this is true…
  • You’re not going to believe this…
  • This information could save you money…

The lines above are examples of drawing your customer in, but this only works if you attach those headlines to real data you’ve found to back up what you’re claiming is interesting. See the difference between clickbait and provoking genuine interest?

We hope so! Good luck with your social media posts!

If you have questions for our small business internet marketing team, we can be reached by clicking here!

small business internet marketing

Small Business Internet Marketing: Hop On Google Plus

Google Plus Boosts Small Business Internet Marketing Campaigns

When you hear the words “social media” most likely the first website you think about is Facebook. While it just may be the most popular website for social media networking, there is a reason why Google Plus is important for small businesses of all types, too. If you have a campaign set up related to small business internet marketing, then you should consider getting your business a Google Plus page.

Believe it or not, Google Plus actually does have a pretty large user base. According to research, Google Plus has about 540 million active monthly users. Things are constantly changing and if you’ve kept up with the news about Google then you’ll know that last year the head of Google Plus (Vic Gundotra) left the company. It is believed that Google Plus is not a strong social media website, but it is still a part of Google. We don’t feel that something this powerfully connected to Google search engine should be ignored.

It’s no surprise that Google Plus is the most recognized search engine, today. Having a Google Plus account may just help you to get indexed more rapidly by Google’s search engine. Not only is small business internet marketing made easier by being indexed by Google, but by having a Google Plus page you are one step closer to customers using the site. Google Plus is also a great place to have customer reviews, because as your website ranks up on the Google search engine results, those reviews will be visible to other potential customers.

We know that a small business internet marketing campaign can seem overwhelming while you’re busy keeping your business running. We love helping other businesses figure out which options are best for their small business internet marketing campaign and how to brand the business. If you need help setting up a Google Plus account, we can do that for you and so much more. Give us a call @ 405-757-4540 to get your small business internet marketing campaign started!

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Small Business Internet Marketing: 3 Social Media Tips

Win over your clients with small business internet marketing

Small business internet marketing couldn’t be easier thanks to social media sites! Networking on social media is a great way for small businesses to connect with their clients. Twitter, Google plus, Facebook and LinkedIn are the most popular places to get, digitally, in touch with prospective clients. Advertising your small business while building rapport is a win-win scenario. Small business internet marketing doesn’t have to be difficult; as long as you know what to do on social media sites, you will be golden. There are a few ways you can make using social media work for you.

Small business internet marketing tip # 1; Know your community:

If you know your audience, then posting things that target your audience is the obvious choice. People like to look at what they think applies to them. While your products or services may seem like easy things to post about, it may require a little more effort than you realize. Of course, there needs to be the business’ brand involved, but social media postings also should to be more friendly sounding than simply saying “call me for a quote” or “buy this” on every post.

Small business internet marketing tip # 2; Engage your brand and community:

Put a little “you” in the mix. What about your small business makes you smile? That’s probably a good place to start. If something makes people smile, they’re more likely to like or share the post (which gains more exposure). Pick some nice images to go with what you want to talk about for the day.

Small business internet marketing tip # 3; Push some friendly paid ads:

Because people are on social media sites a lot, sometimes multiple times a day, a great way to get your name out there is by having paid ads that will generate to viewers when they visit their home pages. Facebook is a wonderful place to do this.

So are you ready to get your small business internet marketing campaign running? If you need any assistance with this, don’t hesitate to call so that we can help you out. We can be reached at (405-757-4540) where we specialize in helping small business professionals, just like you.

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The Many New Ways of Small Business Internet Marketing: Part 4

Small Business Internet Marketing: 12 marketing strategies

We hope our last three posts have helped you begin some spring cleaning for your small business internet marketing campaign.  Thus far, we have listed nine different ways your small business internet marketing campaign could be improved. We have just a few more things to reveal that may help you get more clients and keep your small business rolling. The final three new ways of small business internet marketing strategies are as follows:

1.) Online customer service: Having ways to make clients’ lives easier is great. For example, allowing clients to shop online provides them the ability to do so from home. That’s great customer service! Perhaps you are a service provider rather than a product seller (like retail stores). You can still provide great customer service by having a website that explains what your services are about so that people can check you out prior to entering your business location or calling you to schedule services.

2.) Local listing updates: Local listings are an online version of directories. It’s important that each listing is complete, accurate and matches all other listings. This is especially important for those appearing on Google.

3.) Blogging: Content such as blogs are a great way to produce ongoing changes for your small business website. This will keep you fresh in the eyes of followers and for Google. These can be automatically pushed to your social media pages for even more exposure, directly linking back to your website.

As you can see it is very important to stay updated in this digital world we live in. Having a fantastic online presence will be your ticket to receiving more clients and keeping the ones you already have. Are you equipped to handle all of these new ways to keep your small business marketing campaign current? If any of these aspects seem too hard to handle on your own, we’re here for you.

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here

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The Many New Ways of Small Business Internet Marketing: Part 3

Small Business Internet Marketing: 12 marketing strategies

In part one of this four part series we discussed improving your small business internet marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. In part two of this four part series we expanded the discussion to include online videos, social media postings and online review management. All of these marketing tools are important in keeping your business’ name out in the world and on the minds of potential clients. In part three of this series, we will examine three new ways you can develop your small business internet marketing campaign for the future:

1.) Keyword choices: Keywords can make all the difference when it comes to clients finding your small business online. If you rely on keywords that are not directly related to what people are searching for on search engines, then you may find that you aren’t generating much client traffic. It is best to choose a few keywords which emphasize your industry.

2.) Business branding: Your small business is not just a place for client services and giving your business it’s own brand is important. A “wow” brand gives your clients that immediate idea of what to expect when they walk through the doors. You need to have a decent looking website (seriously, who wants to stay on a website that is difficult to navigate or bothersome to look at?). You also need to “parade yourself” on social media and give your business that “personal touch.”

3.) Quality images: The quality of your photos and videos are gravely important. Your clients definitely take notice and so does Google. Seeing pixelated images or low-quality videos on your small business website will most likely make clients click the back button; these things make clients question your true worth. This is one reason why your website could receive a high bounce rate (people quickly exiting or not staying on your website long).

We hope you’re thinking about your small business internet marketing campaign more deeply now! It might be time to upgrade your pictures and/or videos. Then, really focus on your branding and pick some great keywords to mirror what your small business really does for clients. Only then, can you push forward. In the final chapter of this series, we will disclose the last three ways you can add to the future of small business internet marketing.

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here

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The Many New Ways of Small Business Internet Marketing: Part 2

Small Business Internet Marketing: 12 marketing strategies

In part one of this four part series we discussed improving your small business internet marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your small business internet marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any small business internet marketing strategy. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your clients and potential clients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more clients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Small business clients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better small business internet marketing. Stay tuned for more information in part three of this part four series!

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here

Social Media

No Holiday Break for Small Business Internet Marketing

Small Business Internet Marketing: Get Active in Social Media

The holidays are a crazy, busy time of year for everyone trying to get things done on their checklists. While you will have some time away from the office, the small business internet marketing part of your job is not taking a break. Holidays seem to bring on even more clients and that means more work, but even when they aren’t actually coming in to your office, they will still be participating in online activity like many people do. Social media blows up this time of year, because people are using it for personal use to post photos of their holiday get-togethers and to keep in touch with relatives far away. This is your small business internet marketing angel whispering in your ear. Be ambitious enough to make social media your focus this holiday season.

Small business internet marketing on social media is simple around the holidays. Just think of ways to tie in your business specific related posts, in a cheerful way. All you have to do is think of ways to involve your main target market. For example, you can ask questions to get people involved. It is helpful for people to see you participating in social media postings and if you want, you can schedule postings ahead of time. This will allow you to relax a bit when Christmas day and New Year’s Eve roll around.

Your small business internet marketing doesn’t have to be boring. Be creative above all else and don’t be afraid to sprinkle in holiday humor for festive social posting. This is a fun time of year and everyone enjoys seeing the spirit of the holiday season shine through. Not only will this make people smile, but it makes people see that your business isn’t just a place, but that there is a human side to it.

Have fun with your small business internet marketing postings on social media pages and have a Merry Christmas.

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here