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Small Business Marketing- Kind Attitudes

Small Business Marketing Via Kind Attitudes From Your Staff

Small Business Marketing Isn’t All Online

When our business, (Marketing 2 Point 0, Inc.), was first launched we started with putting in the work necessary to bring small businesses to a higher ranking on Google. Since then, we’ve branched out a little more in the coaching side of things to really help business owners make their businesses a place that customers truly want to visit. After all, what good is a glowing online presence if when your customers walk in the door all they are greeted with is one ugly attitude after another?

One of our small business marketing services includes managing online reputations for our customers, but we do not wear the “black hat” in this situation. This means that we take the honest feedback from your customers that visit your place of business and we let you, the owner, know what is said when a negative review comes through.

From our small business marketing efforts we’ve come to realize that if these bad situations are never dealt with on a personal level, then it really doesn’t matter if the online presence shows that you’re doing wonderfully. Overtime, your customers will begin to realize this and they will stop coming if something isn’t done to correct negative situations!

Our marketing team encourages small business owners to listen to the honest feedback from their customers and try to correct the situation if they have something negative to say. For example, if reviews repeatedly come in declaring that the receptionist at your office was rude or appeared to “hate their job” then this should be addressed to avoid the same type of review from continuing.

Remember that it couldn’t be more important for you to maintain your small business marketing efforts by making sure that your hired staff try to present a kind attitude towards the customers visiting your establishment, because without them you wouldn’t be in business.

This is just a friendly reminder from our team to yours. Have a fabulous day and may you and your staff members remember to smile!

If you’d like to know more about small business internet marketing or business coaching, please feel free to give our team a call at 405-757-4540.

SEO- OU Campus Seminar- Internet marketing

Rob Stone Spoke About SEO At OU Web Communications Seminar

M2P0 Internet Marketing President Sharing SEO Facts

Back in January, Rob Stone was asked to speak on behalf of Marketing 2 Point 0, Inc. at a meeting hosted by Public Relations Society of America. That entire discussion centered around how to make sure that a business is relevant online in 2017. At that meeting a few members of OU’s web communications department asked Rob to come out and speak on campus.

It was on March 29,2017 that Rob unleashed some important facts and tips about Search Engine Optimization (SEO) to the group of attendees. After some conversation we thought, perhaps, a lot of people may need help with their own websites, too. So, today we’re reflecting on the meeting (click here to read the OU article) and pointing out the following tips:

  • Relevancy starts with the content you write which should be geared toward your audience. Utilize vocabulary that can be easily understood by your target market while incorporating keywords for SEO purposes.
  • The articles/blogs should be at least 300 words, but not too much more than that with the inclusion of header tags.
  • The words written must be relevant! Do not just write nonsense to fill a page.
  • Utilize Flesch Reading Ease.
  • Choose your key phrase or phrases before writing the content (Google Keyword tool is helpful).
  • Use the key phrase in the first paragraph.
  • Use header tags.
  • Make sure key phrase is in the page title, URL, and Header tags.
  • Have clear visuals, audio or video when possible,  use links whenever necessary to credit outside resources.
  • All images need alt text and image titles that are SEO optimized.
  • Reduce all images to 72 DPI to increase page load speeds.
  • Website Encryption will be the new standard soon.
  • Design with function in mind first, not creativity.
  • Leverage Google’s featured content areas. (Local, News, Shopping, Videos, etc.)
  • Use Citation Flow and Trust Flow for link building.
  • When starting a new site look for an aged domain if possible.
  • Use Mobile friendly/ Responsive web design.
  • Use Google Webmaster Tools to Submit your site map.
  • Use Google Webmaster Tools to identify and correct crawl errors. Use 301 redirects as needed.
  • Integrate the website with your social media as often as possible. Consistent social activity and engagement is a factor.
  • Create new content on a consistent basis. Stay ahead of the competition with volume.
  • Don’t copy and paste content from other websites. Keep it 100% original.
  • Keep the codebase of the website up to date.
  • Setup a profile on https://en.gravatar.com/ and use it when creating articles.

Keeping up with everything connected to SEO can be too much for some small business owners to handle on their own. That’s where we come in! If you’re more of a visual learner and you’d like to know more, feel free to watch the seminar video.

If you’d like to speak with a representative of Marketing 2 Point 0, Inc. give us a call @ 405-757-4540. We’d be happy to schedule a time to talk with you about your website and marketing efforts.

small business internet marketing

The Importance Of Ongoing Internet Marketing

Why Small Business Internet Marketing Requires Upkeep

Whether you’re paying an internet marketing company to get your name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat way” and following all the rules means that it will, generally, take about 3-6 months before you start seeing your company name rise in rank so how long do you think it will take for you to drop off if you suddenly stopped small business internet marketing?

The truth is that it depends on how often Google crawls your site and reindexes the updates you’ve made to the website or lack thereof. The important thing to note is that Google can crawl and index information almost instantaneously in some instances. With that being said some small business internet marketing customers have noticed a drop off within a few days, or even weeks of their website going stale when they decided to stop putting effort into their marketing. One recent example of a marketing customer stopped services and slipped from page one to page two of Google within one week.

Why does the drop off happen so fast?

Think about all the small businesses you have for competition out in your region or even in the nation. If they are fighting for the same number one slot on Google results for <enter your company type here> and you suddenly stop fighting for your spot, then not only do all your past efforts go down the drain, so to speak, but in this scenario your competition gets a leg up in the race.

We know that small business internet marketing takes a lot of time to upkeep, but if you’re doing it we strongly urge you to stick with it. If you’ve been handling all of your internet marketing by yourself, but you can no longer handle those duties along with those of running your business operations, please feel free to contact our marketing team.

We can be reached by clicking here. Our team would love to help you maintain or reach the ranking on Google that you deserve!

local-directories-small business internet marketing

The Importance Of Local Directories For Small Business Internet Marketing

Small Business Internet Marketing: Getting You Found

Perhaps, the only thing you think about in terms of your small business internet marketing campaign is getting your name to be as close to the top of the Google search results as possible, but if you’re not making use of local directories then you’re harming your chances of this happening. Many may wonder what being on Citysearch, MerchantCircle, or Insider Pages has to do with ranking higher and being found. We’re here to explain a bit more about why these local directories and many more are very important.

Small business internet marketing is very involved. One of the best things you could spend money on is getting your name on as many local directories as possible with the correct data. Google is the like the head honcho, but they do pull information from all over the internet, including other directories, to prove relevancy and accuracy with the companies they allow to be at the top of search results. The more internet saturation you have for your small business, the more likely it is that you’ll be found due to higher ranking.

The cons to managing these local directory listing yourself is that the data can often be changed from what you originally intended. In fact, records indicate that data is able to be changed on many directory sites by the common user. Furthermore, it is reported that these random changes can occur, on average, once every 6 days. Obviously, having the correct information about your small business going out to the public is pretty important.

The good news is that our small business internet marketing team has tools to help you get listed quickly in the top directories. The benefit to having someone, like our marketing team, manage all of these local directory listings for your small business is that we can control the data to make certain that it shows up how it is supposed to.

In addition to being listed appropriately with our methods, we can also make use of these local listings to help you get your customer reviews sent out to the various directory locations. Having reviews is just as important as being listed. A lack of reviews will only prove to Google your irrelevance even more, thus; you want to have reviews spread out across the internet for Google to see.

These reasons alone are pretty compelling as to why you should want to take advantage of being listed on local directories. If you’d like to know more about this, have other questions, or just want to contact our small business internet marketing team, please feel free to give us a call @ 405-757-4540.

Small Business Website

Clues Your Business’ Website Is Obsolete: Part 2

2 Signs That You Have An Outdated Business Website

If you are one of those small business owners that actually pays attention to your online ranking and you’ve noticed a gradual dip in traffic then you may be losing customers to other competitors. In part one of this series, we went over 2 signs that you have an outdated small business website. In case your website didn’t have either of those 2 problems, it may be a possibility that the next two topics are your reason for having a dud of a website.

Here are 2 more clues that your small business’ website is obsolete.

1.) You Aren’t Utilizing Search Engine Optimization (SEO): When considering small business internet marketing, search engine optimization is not optional. It is vitally essential to the success of your business. The goal of search engine optimization is not to cheat the search engine, but instead create a great experience for the user and communicate to search engines that you are relevant to their needs. If you aren’t using appropriate keywords you’re not going to rank organically, because you aren’t allowing search engine optimization to communicate your intentions to search engines.

2.) Your Website Is On Page 5 Or Beyond On Search Results: Speaking from the experience of everyone on our marketing team, none of us will ever go beyond page 5 to look for a resource we need. We’re not the only ones, either! Polling many customers brings us enough evidence to say that the majority of people never even click past page 1. If you’re website is on page 5 or beyond then there is a great change that your small business website is never found by any of those people.

If you’d like to learn more, give us a call. If you find that your website is outdated and you need help with your small business’ website overhaul, we’re here to help! Give us a call @ 405-757-4540.

Small Busines Website

Why Updating Your Small Business Website Is Important: Part 1

Small Business Website Updates Vital To Validity

Perhaps, when you first put your website up it was the best thing since sliced bread, but there’s one thing you have to know and that is that nothing remains the same, especially in the digital world. New trends are always flowing and what was deemed relevant a few years ago may not be what gets you noticed, today. It’s crucial to update your website, especially if you’re still using something that looks like it was from the 1990’s. Today, we’re going to touch on 2 out 3 reasons why you should update your small business website.

1.) Updating makes search engine happy! Ok, so we’re not saying that search engines like Google have feelings; we’re not crazy. What we mean by making search engines happy is that they are programed to sort through content and deliver researchers the most relevant data possible. When you make modern updates to your site it makes your website look “alive” with activity. Now, we’re not saying that your small business’ website will sky rocket to the number one location on Google’s front page, but the changes might just boost your ranking one step closer.

2.) It allows you to convey your message. Yes, potential clients will be seeking for your small business and they need to know what services you offer, where you are located, and what times you are available, but there is more to a website than being a digital business card. Updating your website to allow for a blog location is important! Having a blog with ideas, issues, explanations of products or services, and important information can help you be more relatable to clients and allows you to convey the message that you are there to help.

Having undergone a website transformation of our own in the last few months, we understand why updating your small business website is so important. Not only does it allow you to get a newer, sleeker design, but it also brings credibility to your small business. Need another reason to update your website? Tune in next month for part two of this series!

Hashtag-Social Media

Do You Use #Hashtags On Social Media?

Trending In Social Media

When hashtags first started being used by Twitter users, there were a lot of people that didn’t understand this new way to communicate on social media. Over the last few years, hashtags have become popular for different reasons, especially now that Facebook and other social media sites allows them. You may be wondering at this point, “how does my small business internet marketing campaign benefit from using hashtags?”

There has been some speculation as to whether hashtags are even still relevant in 2016, but the truth is that they are important. Here are few reasons that hashtags have been deemed important for small business internet marketing:

  • Google counts hashtag searches (Google+) and if someone looks for your hashtag your post could pop up.
  • Social media channels that use the hashtag system allow you to search by category so as to find all posts relating to a particular hashtag, giving your post another chance to be found.
  • Posts with hashtags tend to be more engaging and have more viewers, meaning you increase your chances of getting more business.

While it is still a relevant way to get noticed online, over using the hashtag symbol before words (ex: #smallbusiness or #internetmarketing) may get you into trouble. Writing a paragraph full of only hashtag words will most likely cause people to scroll past your post which will appear to be nothing more than spam. Rule of thumb: Stick to a simple method; only tag 1-3 words for business related posts.

Do you use hashtags on social media? If not, for the sake of your small business internet marketing campaign, you might want to consider trying it out.

If you have any questions or need help with any part of your small business internet marketing campaign, don’t hesitate to give Marketing 2 Point 0,Inc. a call @ 405-757-4540.

Google- Website

Is Your Business’ Website Being Penalized By Google?

About The “Must Have” Feature For Business Websites

Perhaps you’ve decked out your small business’ website to reflect everything that you think customers and potential customers need to know about your brand? Perhaps you even paid a pretty penny to get you what you thought was the “perfect website?” Maybe you think you’re doing just what you need to do for small business internet marketing?

Here’s the truth: If your small business’ website isn’t mobile friendly, you are in trouble with Google. Why, you ask?

Well, according to Google, your website must be mobile friendly and if it isn’t you’ll feel the digital wrath of Google’s search engine algorithm. What that means is that your ranking will go down as you continuously get “dinged” by Google or significantly penalized by NOT being mobile friendly.

Wake up. Mobile marketing isn’t the future; it’s NOW!

In fact…Did you know that a whopping 75% of Americans admit to bringing their phone to the bathroom with them? Not only that, but 4 out of 5 shoppers use smartphones to make purchases and more. Bottom line: People are constantly searching!

Of course, small business internet marketing is easier if you’re doing it correctly.

Don’t be one of those people that think getting ranked on Google isn’t a big deal. In case you are, let’s put it into perspective for you.

Scenario: Hundreds of people are searching Google for <small business type entered here> in their area and you don’t appear within the first 3 pages of Google. The majority of people never even click past page 1, let alone past page 3. You are never found by any of those people searching for a small business like yours.

Point made? We hope so. Google ranking is incredibly important. Don’t jeopardize your website and sabotage your small business internet marketing campaign by having a non-responsive website (which means it isn’t mobile friendly).

If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your small business internet marketing needs.

Small business internet marketing

Why Your Small Business Internet Marketing Campaign Isn’t Making You #1

Avoiding Blunders For Small Business Internet Marketing

You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing this small business internet marketing campaign”. You may even have one of your employees keep up with the website tasks while you are busy being the small business owner you need to be, so you feel as though you’ve done everything right. So, your final question is “why is all this work not getting me to the top spot on Google”? Here are a few reasons why your small business internet marketing campaign isn’t #1 on Google.

1.) You don’t have enough pages or enough quality content on each page
2.) Your service/products pages aren’t built to convert people into clients
3.) You don’t have enough genuine, positive Google reviews
4.) You aren’t active on Google +
5.) You aren’t using keywords people search for in regards to your business type in your area
6.) You don’t have an aged domain name

It can be frustrating to see your competitors rising up above you, but there are several factors that go into play there. In fact, Google is a hard beast to tame! It is continuously shifting and what it deems to be the most relevant information now may not be the same a month from now. That means that what you do to get your website noticed by Google must be spot on, but the tricky part is that Google doesn’t always reveal the secret to get to the top spot. Small business internet marketing can easily become time consuming and for business owners trying to make it out there in the world, that means little time gets dedicated to pampering the website as it needs. If you need help with your small business internet marketing campaign it may be time to call in some professionals.

If you’re interested in having a team dedicated to small business internet marketing, please feel free to give us a call (405) 757-4540.

Small business internet marketing

Small Business Internet Marketing: Dirty Or Clean?

Small Business Internet Marketing: Slow and steady

You know your small business inside and out, but you may not know the best ways to get your brand name out there among all the competitors. When you go looking for a company to help you out with small business internet marketing there is a lot to consider. You will find those companies that claim they can boost your small business internet marketing campaign by doing “A, B, and C,” but then they don’t have analytics or examples to back up those claims. Then, there may be those that do things “dirty” in an attempt to get you ranked higher on Google, faster. Beware of these types of marketers, because the Google team is smarter than that and eventually the plan will back-fire!

What we’re going to tell you is that we believe in getting you results the “clean” way. It may take a bit longer than you expect, but we won’t lie to you about how long it should take before you will see results from playing nicely. Small business internet marketing can mean doing as little or as much of our program as you want. Of course, the more you do the better the results will be for helping you to bring in more clients.

A few ways our small business internet marketing team can help are by providing you with some of the following important, optional services:

• Paid ads
• Backlinks
• Local search
• Blogging on your website (keeps you fresh)

Now, back to the time frame bit. If you are doing things the “clean” way (or allowing a small business internet marketing team do it for you) then you should expect to see the first sliver of results within a few short months. Will you be the number one agency listed on Google? Perhaps not, but with effort you can get closer to that spot. Within 3-6 months you can find yourself on the first page of Google if the proper measures are taken. Remember “slow and steady wins the race.”

Give us a call at (405-757-4540) if you’d like to know more or schedule a consultation with our team.