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Small Business Marketing- Kind Attitudes

Small Business Marketing Via Kind Attitudes From Your Staff

Small Business Marketing Isn’t All Online

When our business, (Marketing 2 Point 0, Inc.), was first launched we started with putting in the work necessary to bring small businesses to a higher ranking on Google. Since then, we’ve branched out a little more in the coaching side of things to really help business owners make their businesses a place that customers truly want to visit. After all, what good is a glowing online presence if when your customers walk in the door all they are greeted with is one ugly attitude after another?

One of our small business marketing services includes managing online reputations for our customers, but we do not wear the “black hat” in this situation. This means that we take the honest feedback from your customers that visit your place of business and we let you, the owner, know what is said when a negative review comes through.

From our small business marketing efforts we’ve come to realize that if these bad situations are never dealt with on a personal level, then it really doesn’t matter if the online presence shows that you’re doing wonderfully. Overtime, your customers will begin to realize this and they will stop coming if something isn’t done to correct negative situations!

Our marketing team encourages small business owners to listen to the honest feedback from their customers and try to correct the situation if they have something negative to say. For example, if reviews repeatedly come in declaring that the receptionist at your office was rude or appeared to “hate their job” then this should be addressed to avoid the same type of review from continuing.

Remember that it couldn’t be more important for you to maintain your small business marketing efforts by making sure that your hired staff try to present a kind attitude towards the customers visiting your establishment, because without them you wouldn’t be in business.

This is just a friendly reminder from our team to yours. Have a fabulous day and may you and your staff members remember to smile!

If you’d like to know more about small business internet marketing or business coaching, please feel free to give our team a call at 405-757-4540.

SEO- OU Campus Seminar- Internet marketing

Rob Stone Spoke About SEO At OU Web Communications Seminar

M2P0 Internet Marketing President Sharing SEO Facts

Back in January, Rob Stone was asked to speak on behalf of Marketing 2 Point 0, Inc. at a meeting hosted by Public Relations Society of America. That entire discussion centered around how to make sure that a business is relevant online in 2017. At that meeting a few members of OU’s web communications department asked Rob to come out and speak on campus.

It was on March 29,2017 that Rob unleashed some important facts and tips about Search Engine Optimization (SEO) to the group of attendees. After some conversation we thought, perhaps, a lot of people may need help with their own websites, too. So, today we’re reflecting on the meeting (click here to read the OU article) and pointing out the following tips:

  • Relevancy starts with the content you write which should be geared toward your audience. Utilize vocabulary that can be easily understood by your target market while incorporating keywords for SEO purposes.
  • The articles/blogs should be at least 300 words, but not too much more than that with the inclusion of header tags.
  • The words written must be relevant! Do not just write nonsense to fill a page.
  • Utilize Flesch Reading Ease.
  • Choose your key phrase or phrases before writing the content (Google Keyword tool is helpful).
  • Use the key phrase in the first paragraph.
  • Use header tags.
  • Make sure key phrase is in the page title, URL, and Header tags.
  • Have clear visuals, audio or video when possible,  use links whenever necessary to credit outside resources.
  • All images need alt text and image titles that are SEO optimized.
  • Reduce all images to 72 DPI to increase page load speeds.
  • Website Encryption will be the new standard soon.
  • Design with function in mind first, not creativity.
  • Leverage Google’s featured content areas. (Local, News, Shopping, Videos, etc.)
  • Use Citation Flow and Trust Flow for link building.
  • When starting a new site look for an aged domain if possible.
  • Use Mobile friendly/ Responsive web design.
  • Use Google Webmaster Tools to Submit your site map.
  • Use Google Webmaster Tools to identify and correct crawl errors. Use 301 redirects as needed.
  • Integrate the website with your social media as often as possible. Consistent social activity and engagement is a factor.
  • Create new content on a consistent basis. Stay ahead of the competition with volume.
  • Don’t copy and paste content from other websites. Keep it 100% original.
  • Keep the codebase of the website up to date.
  • Setup a profile on https://en.gravatar.com/ and use it when creating articles.

Keeping up with everything connected to SEO can be too much for some small business owners to handle on their own. That’s where we come in! If you’re more of a visual learner and you’d like to know more, feel free to watch the seminar video.

If you’d like to speak with a representative of Marketing 2 Point 0, Inc. give us a call @ 405-757-4540. We’d be happy to schedule a time to talk with you about your website and marketing efforts.

Social Media- small business internet marketing

Internet Marketing: Using Clickbait Versus Piquing Genuine Interest

Does Your Social Media Internet Marketing Draw Customers In?

Anyone who regularly checks in on social media will tell you that when an important event occurs, just about everyone “reports” it. In fact, according to data collected from 2016, the Pew Research Center tells us that about 62% of adults in the United States get their news from social media! As social media becomes increasingly more of a go-to place for information of all kinds one thing that really has started to turn consumers off is clickbaiting. So, ask yourself does your internet marketing consist of posting headlines that will genuinely pique the interest of potential customers or are you posting clickbait?

If you’re not certain whether your internet marketing content on your social media pages is considered clickbait material or genuine material, we’ll help you to understand the difference, today.

Clickbait:

For journalists, writing clever headlines to grab the attention of readers used to be a true skill. These days any entity on social media can be considered a source of “news”, helpful information, or important data. Headlines are being used on social media to lure people into clicking on the proposed article, but if the content that follows isn’t what the headline makes it out to be then that is considered clickbait.

As a small business owner the last thing you want to do is “trick” your followers or potential customers by providing sensationalized or misleading headlines just for the sole purpose of getting more users to your website. Your internet marketing efforts aren’t worth the risk of diminishing your reputation. If you continue posting misleading material your followers will soon stop following you!

Genuine Interest:

You can still utilize psychological techniques to pique the curiosity of your readers. Increasing the “click” rate on an internet marketing social media post can be as simple as being less detailed in your headline. Here are a few example headlines:

  • Most customers have no idea this is true…
  • You’re not going to believe this…
  • This information could save you money…

The lines above are examples of drawing your customer in, but this only works if you attach those headlines to real data you’ve found to back up what you’re claiming is interesting. See the difference between clickbait and provoking genuine interest?

We hope so! Good luck with your social media posts!

If you have questions for our small business internet marketing team, we can be reached by clicking here!

firing-clients-small-business-internet-marketing

3 Times When Firing Clients Is Right

Reasonable Reasons For Firing Clients

When you’re making your way in the business world initially it may be your objective to make every customer happy. Let’s strip it down to the truth, now. You are NEVER going to make every customer happy, because as you will discover, some people are just impossible to please. This is something our marketing for small business team has learned with time. With the risk of seeming abrasive by saying this we’ll just go out on a limb and say it anyway; the customer isn’t always right. Now, we’re not saying to go around waving your “magic firing stick wand” every time a customer makes you mad, but there are times when it may be right to fire your clients.

Here are some times when it would be appropriate to cut ties with those that you’ve tried hard to work with:

1.) Their Values Don’t Match Yours: For example, we believe in giving more in value than we take in payment, but not everyone thinks or feels this same way. That’s perfectly fine, but if we don’t face the same direction as our clients we let them know right away that we aren’t a good fit for them.

2.) They’re Unreasonably Demanding: If you set out a written agreement and everything is signed and stamped then the plan should go forth as set (unless both parties agree to the same changes). If the client begins demanding business ideas, changes not previously discussed, and attempting to contact you at all hours of the evening then this is a suitable reason to drop the client.

3.) They’re Never On Time: If your client is terrible at keeping up your appointments without any reasonable explanations this is a red flag! This also goes for never being on time with payments, one-on-one meetings, and conference calls.

Nitpicking clients are one thing, but clients who are rude and unwilling to play by the rules is another ball game. If you’re suffering with a bad client relationship don’t be afraid to let them know that after consulting with them you’ve come to realize that you can’t be of any further help to them.

Need other advice for your small business? Our internet marketing team would love to talk to you about your business needs and help you grow. Give us a call @ 405-757-4540.

internetmarketing-francistuttle-robstone

Marketing President Joins Francis Tuttle Board

Becoming A Francis Tuttle Board Member

As of October 10th, 2016 something exciting has taken place for Rob Stone, the CEO and president of Marketing 2 Point 0, Inc. On that date, Mr. Stone was sworn in as the newest member of the Francis Tuttle Technology Center’s Board of Education! Mr. Stone will be representing Zone 2 of the district, which means he will be responsible for serving the Edmond school district. His term will last until February of 2017 as he finishes out the position originally appointed to the now retired, Buddy Sanford.

To get started, Mr. Stone will be touring all of the Francis Tuttle schools governed by the Board of Education in each of the separate school districts. As a member, Mr. Stone will collaborate with the other members of the board to provide guidance, support and approval needed for the operation of Francis Tuttle’s campuses. The focus will be on the quality of education and on the achievement and accomplishments of the students through organizational outcomes.

One may wonder why this is such good news for an internet marketing company owner, but the answer to that is simple. While Mr. Stone does dedicate a great deal of time helping small businesses locally and nationally with their internet presence and marketing efforts, he is also always striving to be a part of his community. Mr. Stone is very excited to be a contributing factor to the educational realm, especially as it means that he will be utilizing his experience with technology.

Apparently, it would seem that this news is important to more than just the team here at Marketing 2 Point 0, Inc. as this event was also reported by The Oklahoman and appeared online at NewsOK.com! Click here to for the exact link to the article if you’d like to take a look. Francis Tuttle

Many thanks go out to the personalized letter of congratulations received by the First Gentleman of The State Of Oklahoma!

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Hashtag-Social Media

Do You Use #Hashtags On Social Media?

Trending In Social Media

When hashtags first started being used by Twitter users, there were a lot of people that didn’t understand this new way to communicate on social media. Over the last few years, hashtags have become popular for different reasons, especially now that Facebook and other social media sites allows them. You may be wondering at this point, “how does my small business internet marketing campaign benefit from using hashtags?”

There has been some speculation as to whether hashtags are even still relevant in 2016, but the truth is that they are important. Here are few reasons that hashtags have been deemed important for small business internet marketing:

  • Google counts hashtag searches (Google+) and if someone looks for your hashtag your post could pop up.
  • Social media channels that use the hashtag system allow you to search by category so as to find all posts relating to a particular hashtag, giving your post another chance to be found.
  • Posts with hashtags tend to be more engaging and have more viewers, meaning you increase your chances of getting more business.

While it is still a relevant way to get noticed online, over using the hashtag symbol before words (ex: #smallbusiness or #internetmarketing) may get you into trouble. Writing a paragraph full of only hashtag words will most likely cause people to scroll past your post which will appear to be nothing more than spam. Rule of thumb: Stick to a simple method; only tag 1-3 words for business related posts.

Do you use hashtags on social media? If not, for the sake of your small business internet marketing campaign, you might want to consider trying it out.

If you have any questions or need help with any part of your small business internet marketing campaign, don’t hesitate to give Marketing 2 Point 0,Inc. a call @ 405-757-4540.

Support

Marketing Support The Way You Need It

The Right Tools With The Right Support

Sometimes people are too stubborn to ask for help. The truth is that everyone needs help at some point and it’s perfectly alright to ask. Purchasing a marketing package from a company shouldn’t mean that you get some services, get charged every month and never speak to them during the course of your contract.

The whole point of a marketing plan is to get your brand some recognition and you also deserve impressive customer support in times of need. At Marketing 2 Point 0, Inc. we offer support the way you need it, when you need it.

In fact, we offer support in several different ways.

1.) Face-To-Face: For customers willing and able to do so, we will arrange a monthly sit-down meeting to give accountability reports and updates as to the progress of our work flow. We don’t want you to ever feel as though you’re paying for nothing.

2.) Support Via Telephone: For customers that are further away or pressed for time, the most common way to keep in touch is by having a conference call.

3.) Online: We love emails! Sometimes people just want to check in with quick questions, without having to call anyone or have lengthy conversations. We get that and we’re perfectly fine with answering questions via email.

Not everyone is the same when it comes to seeking help or finding answers to their marketing questions. Some people despise chatting via email and others hate the idea of talking on the telephone. Whatever your preferred method of customer support is, we have options to choose from. We’re dedicated to giving you the right tools to help your business run smoother and we strive to provide you with the best support that we can.

Do you need internet marketing? If you’d like to request a free consultation, please feel free to click here or call us @ 405-757-4540.

Google- Website

Is Your Business’ Website Being Penalized By Google?

About The “Must Have” Feature For Business Websites

Perhaps you’ve decked out your small business’ website to reflect everything that you think customers and potential customers need to know about your brand? Perhaps you even paid a pretty penny to get you what you thought was the “perfect website?” Maybe you think you’re doing just what you need to do for small business internet marketing?

Here’s the truth: If your small business’ website isn’t mobile friendly, you are in trouble with Google. Why, you ask?

Well, according to Google, your website must be mobile friendly and if it isn’t you’ll feel the digital wrath of Google’s search engine algorithm. What that means is that your ranking will go down as you continuously get “dinged” by Google or significantly penalized by NOT being mobile friendly.

Wake up. Mobile marketing isn’t the future; it’s NOW!

In fact…Did you know that a whopping 75% of Americans admit to bringing their phone to the bathroom with them? Not only that, but 4 out of 5 shoppers use smartphones to make purchases and more. Bottom line: People are constantly searching!

Of course, small business internet marketing is easier if you’re doing it correctly.

Don’t be one of those people that think getting ranked on Google isn’t a big deal. In case you are, let’s put it into perspective for you.

Scenario: Hundreds of people are searching Google for <small business type entered here> in their area and you don’t appear within the first 3 pages of Google. The majority of people never even click past page 1, let alone past page 3. You are never found by any of those people searching for a small business like yours.

Point made? We hope so. Google ranking is incredibly important. Don’t jeopardize your website and sabotage your small business internet marketing campaign by having a non-responsive website (which means it isn’t mobile friendly).

If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your small business internet marketing needs.

ebook marketing

Small Business Internet Marketing: Benefits of Writing an Ebook

Small Business Internet Marketing: Add valuable content

So, you already have a website that is getting attention and you have a blog that people read, now what? If you’ve been craving a new way to blast out some helpful, informative content to your customers, then a free Ebook may be your ticket. Small business internet marketing has many layers, can be done multiple ways and writing an Ebook actually has some benefits. Here, we are going to list a few of those benefits which can help you in your quest to flesh out your small business internet marketing campaign.

• An ebook allows you to expand on topics that you write about on your blog.
• Makes your insurance agency stand out.
• Gives you customer contact information when they download the Ebook.
• Provides more content for Google rankings.
• Provides value to existing customers.
• Attracts new visitors to your website.
• Gives you something else to post about on social media.
• Can lead to more business.

These are just some basic benefits that come as a result of writing a free Ebook. Quite simply, Ebooks are a small business internet marketing plan and a good way to bring your audience one step closer. They don’t even have to be incredibly lengthy in order to be informative, in fact if your Ebook is too long it might turn people away. We hope the benefits listed here will motivate you to boost your small business internet marketing campaign by writing a free Ebook.

Not everyone knows where to start or how to write an Ebook. If you need help developing your Ebook content, feel free to give us a call @405-757-4540. We’re here to help with small business internet marketing. We have a passion for helping small businesses be found online and get ahead in the industry.

blogging- small business internet marketing

Why Does Blogging Aid Small Business Internet Marketing?

Small business internet marketing: Information to catapult your brand

Summer is here and we hope that you’re going to be doing some “hot” branding in order to tidy up your small business internet marketing campaign. The first step to reaching out to more clients, gain more traffic and potentially increase your income is having your own personal website. If you already have a personal website then you’re on the right track to enhancing your small business internet marketing campaign! Today, we will explain three ways that blogging helps for small business internet marketing.

1.) Search Engine Optimization: We, internet marketing gurus, like to refer to this simply as SEO. If you want to be recognized by Google, then you have to remain fresh and that means having high SEO. The more you appear on search engine rankings, the more traffic you get to your website. We don’t have to tell you that more traffic means more potential clients, but we just did, because it is important! One way to boost your SEO is by blogging on your website. It has to be on a regular basis and it has to include your keywords that are particular to your small business.

2.) Amplify Your Traffic: Blogging not only helps with small business internet marketing by increasing your SEO on your website, but it also increases interest of potential clients. Blogging, consistently, doesn’t have to be daunting. You just need to be fresh and informative. After all, your blog may just be the answer to a question someone searched for. By landing on your blog and seeing the answer, they may be more willing to stick around and navigate the rest of your website!

3.) Brand Your Agency: You can go with the “out of the box” free blogs found online by many, but nothing about that allows you to be you and it’s not nearly as powerful (nor is it ranked well by Google) as having your blog built into a website dedicated solely to your small business brand. People make decisions based on emotion and blogging will take you one step up in that category. People like to see a little lightheartedness in the writing paired with the informational, helpful tips you may have to offer.

So, are you ready to make small business internet marketing campaign shine? Blogging on your website can be the ticket that gets you those new clients. Don’t let them look elsewhere for their business needs!

If you need any assistance getting these things in order for your small business so that you can get the most out of small business internet marketing, then give us a call @ (405-757-4540).