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Digital Statistics- Small Business Marketing

Small Business Marketing Strategies To Close Out Your Sales Year Strong

Small Business Marketing For The Final Quarter

The “rush” to the end of the year is finally upon us as the final quarter has started. Most small businesses understand that the final few months of the year (as with all quarters) do play a role in profits. Of course, you’re going to want to end this sales year strong, but what if you could take some time to focus your small business marketing efforts on ways that would have your business looking even better by the next quarter? In this final quarter you can put some good marketing strategies to use to end this year with a bang. Two of the best ways to help your marketing efforts pay off are to focus on your client relationships and invest in SEO marketing to boost your business’ name on search engines.

Client Relationships: Connecting with your customers is the easiest way to gain their trust. Look for ways to make a personal connection with as many customers as possible. You could set up an automatic emailer to send out to customers who just visited your office and ask them for their personal feedback or review or your location. Responding to negative reviews with a possible solution is one way to build trust and hopefully keep the customer returning!

SEO Marketing: To really pull of a great search engine optimization marketing campaign it’s going to take a few months of hard work. The pay off for investing time into this small business marketing strategy is that your name will inch closer and closer to the top of important search engines on the internet, making customers that much more likely to choose your business over a competitor.

Some people may not think of marketing as being their answer to success, but it truly can ensure a successful quarter come 2018 and will make you feel better about your efforts towards the close of the current year. A good business planner knows that at times opportunities for change should be taken. Why not take a chance on small business marketing?

If you need help with your marketing efforts, Marketing 2 Point 0, Inc. is here to help. You may contact us with questions at 405-757-454.

Small Business Internet Marketing Strategy

What’s Your Small Business Internet Marketing Strategy?

Internet Marketing To Increase Customer Volume

As the owner or operator of a small business you may find yourself thinking there’s no need to advertise or market, because everyone looking for your particular choice of product or service will find you eventually, right? That may have been the case when it was simpler times and an operation was the only one like it. These days, of course, things have expanded a lot. There are tons of places for consumers to shop and that means more competition. If you question what makes your competitors so noticeable, you’d most likely learn that many of them are using some kind of small business internet marketing techniques.

How will you stand out amongst all those other offices, stores, or service providers?

Do you have a small business internet marketing strategy?

If increasing customer volume and maintaining some repeat visitors is one of your business’ main goals to accomplish, then you really should develop a strategy for online marketing. Here are some ideas which should be the initial focus:

  • Build a custom website that’s also mobile friendly (responsive)
  • Develop custom content
  • Utilize Search Engine Optimization practices (keyword ranking, traffic generation tools, etc.)
  • Maintain online reputation
  • Optimize your business for local search
  • Use social media to your advantage (ads, posting, management, etc.)

All of the suggested starting points listed above are just scratching the surface of what can be done online these days. If you’re too busy running your small business to set aside time to figure out how to run an entire small business internet marketing campaign, we’re here for you.

If you need professionals in the marketing field with knowledge about various industry types, give us a call so we can put together the best possible internet marketing strategy for you! Our marketing team can be reached by calling 405-757-4540.

Marketing 2 Point 0- Top 19- Small Business Internet Marketing

Marketing 2 Point 0 Recognized As Top 19 For Digital Marketing In OKC

Marketing 2 Point 0 Mentioned Online By Expertise

Wouldn’t it be great if you needed help finding a company (such as small business internet marketing) to help you and there were a database available of the top ranked companies in that field? It does exist! In fact, a company called Expertise finds every business that provides service in a city and uses special filters to narrow down to the top ranking businesses of each category and location.

Expertise recently used their fancy software to look at 147 digital marketing agencies within the Oklahoma City, Oklahoma area and within the list they chose the top 19 companies. Marketing 2 Point 0, Inc. ranked in the top 19 for our services which have helped many small businesses with internet marketing.

Expertise’s website states that their “goal is to connect people with the best local experts.” To determine which companies deserved to be in the top ranking category, Expertise officials utilized 25 variables across five categories. The 5 selection criteria included:

  • Reputation
  • Credibility
  • Experience
  • Availability
  • Professionalism

We are so honored to be thought of in each of these 5 categories as these are the very same principles we strive to make our own clients be noticed for! We provide small business internet marketing through several means including, but not limited to: search engine optimization, reputation management, local search optimization, social network marketing, internet advertisement, and mobile marketing. As we do this work we are always working towards the goal of helping each of our small business clients grow and be a better business to their clients.

We couldn’t be more thrilled to have helped so many of our customers grow and succeed to the point of our efforts being recognized in an online article (click here to be taken to the published article). We look forward to providing many more years of service with a genuine passion for helping others find success!

If you’re in need of Marketing 2 Point 0, Inc. services, feel free to give us a call at 405-757-4540.

SEO- OU Campus Seminar- Internet marketing

Rob Stone Spoke About SEO At OU Web Communications Seminar

M2P0 Internet Marketing President Sharing SEO Facts

Back in January, Rob Stone was asked to speak on behalf of Marketing 2 Point 0, Inc. at a meeting hosted by Public Relations Society of America. That entire discussion centered around how to make sure that a business is relevant online in 2017. At that meeting a few members of OU’s web communications department asked Rob to come out and speak on campus.

It was on March 29,2017 that Rob unleashed some important facts and tips about Search Engine Optimization (SEO) to the group of attendees. After some conversation we thought, perhaps, a lot of people may need help with their own websites, too. So, today we’re reflecting on the meeting (click here to read the OU article) and pointing out the following tips:

  • Relevancy starts with the content you write which should be geared toward your audience. Utilize vocabulary that can be easily understood by your target market while incorporating keywords for SEO purposes.
  • The articles/blogs should be at least 300 words, but not too much more than that with the inclusion of header tags.
  • The words written must be relevant! Do not just write nonsense to fill a page.
  • Utilize Flesch Reading Ease.
  • Choose your key phrase or phrases before writing the content (Google Keyword tool is helpful).
  • Use the key phrase in the first paragraph.
  • Use header tags.
  • Make sure key phrase is in the page title, URL, and Header tags.
  • Have clear visuals, audio or video when possible,  use links whenever necessary to credit outside resources.
  • All images need alt text and image titles that are SEO optimized.
  • Reduce all images to 72 DPI to increase page load speeds.
  • Website Encryption will be the new standard soon.
  • Design with function in mind first, not creativity.
  • Leverage Google’s featured content areas. (Local, News, Shopping, Videos, etc.)
  • Use Citation Flow and Trust Flow for link building.
  • When starting a new site look for an aged domain if possible.
  • Use Mobile friendly/ Responsive web design.
  • Use Google Webmaster Tools to Submit your site map.
  • Use Google Webmaster Tools to identify and correct crawl errors. Use 301 redirects as needed.
  • Integrate the website with your social media as often as possible. Consistent social activity and engagement is a factor.
  • Create new content on a consistent basis. Stay ahead of the competition with volume.
  • Don’t copy and paste content from other websites. Keep it 100% original.
  • Keep the codebase of the website up to date.
  • Setup a profile on https://en.gravatar.com/ and use it when creating articles.

Keeping up with everything connected to SEO can be too much for some small business owners to handle on their own. That’s where we come in! If you’re more of a visual learner and you’d like to know more, feel free to watch the seminar video.

If you’d like to speak with a representative of Marketing 2 Point 0, Inc. give us a call @ 405-757-4540. We’d be happy to schedule a time to talk with you about your website and marketing efforts.

Small Business Website

Clues Your Business’ Website Is Obsolete: Part 2

2 Signs That You Have An Outdated Business Website

If you are one of those small business owners that actually pays attention to your online ranking and you’ve noticed a gradual dip in traffic then you may be losing customers to other competitors. In part one of this series, we went over 2 signs that you have an outdated small business website. In case your website didn’t have either of those 2 problems, it may be a possibility that the next two topics are your reason for having a dud of a website.

Here are 2 more clues that your small business’ website is obsolete.

1.) You Aren’t Utilizing Search Engine Optimization (SEO): When considering small business internet marketing, search engine optimization is not optional. It is vitally essential to the success of your business. The goal of search engine optimization is not to cheat the search engine, but instead create a great experience for the user and communicate to search engines that you are relevant to their needs. If you aren’t using appropriate keywords you’re not going to rank organically, because you aren’t allowing search engine optimization to communicate your intentions to search engines.

2.) Your Website Is On Page 5 Or Beyond On Search Results: Speaking from the experience of everyone on our marketing team, none of us will ever go beyond page 5 to look for a resource we need. We’re not the only ones, either! Polling many customers brings us enough evidence to say that the majority of people never even click past page 1. If you’re website is on page 5 or beyond then there is a great change that your small business website is never found by any of those people.

If you’d like to learn more, give us a call. If you find that your website is outdated and you need help with your small business’ website overhaul, we’re here to help! Give us a call @ 405-757-4540.

blogging- small business internet marketing

Why Does Blogging Aid Small Business Internet Marketing?

Small business internet marketing: Information to catapult your brand

Summer is here and we hope that you’re going to be doing some “hot” branding in order to tidy up your small business internet marketing campaign. The first step to reaching out to more clients, gain more traffic and potentially increase your income is having your own personal website. If you already have a personal website then you’re on the right track to enhancing your small business internet marketing campaign! Today, we will explain three ways that blogging helps for small business internet marketing.

1.) Search Engine Optimization: We, internet marketing gurus, like to refer to this simply as SEO. If you want to be recognized by Google, then you have to remain fresh and that means having high SEO. The more you appear on search engine rankings, the more traffic you get to your website. We don’t have to tell you that more traffic means more potential clients, but we just did, because it is important! One way to boost your SEO is by blogging on your website. It has to be on a regular basis and it has to include your keywords that are particular to your small business.

2.) Amplify Your Traffic: Blogging not only helps with small business internet marketing by increasing your SEO on your website, but it also increases interest of potential clients. Blogging, consistently, doesn’t have to be daunting. You just need to be fresh and informative. After all, your blog may just be the answer to a question someone searched for. By landing on your blog and seeing the answer, they may be more willing to stick around and navigate the rest of your website!

3.) Brand Your Agency: You can go with the “out of the box” free blogs found online by many, but nothing about that allows you to be you and it’s not nearly as powerful (nor is it ranked well by Google) as having your blog built into a website dedicated solely to your small business brand. People make decisions based on emotion and blogging will take you one step up in that category. People like to see a little lightheartedness in the writing paired with the informational, helpful tips you may have to offer.

So, are you ready to make small business internet marketing campaign shine? Blogging on your website can be the ticket that gets you those new clients. Don’t let them look elsewhere for their business needs!

If you need any assistance getting these things in order for your small business so that you can get the most out of small business internet marketing, then give us a call @ (405-757-4540).

Echo- Small Business Internet Marketing

Small Business Internet Marketing: Hello Out There!?

Attention Small Business Owners: Are you being found?

Hello, hello? Do you hear that echo… echo… echo? That’s what it is like when you’ve been doing this small business thing for a while and you suddenly realize you’ve hit the plateau, in the middle of no where and you don’t know how to be found by more clients. Small business internet marketing is a wonderful place to start developing your own custom brand.

You can’t be afraid to present yourself. Presenting yourself means having an internet existence and small business internet marketing truly begins once you having a custom website. Why? Because it separates you from the pack! A website gives you the ability to be indexed by Google for searching purposes. After you have website, what you do with it matters. Your website is supposed to be there to serve as an essential extension of your small business by educating and attracting possible clients. If you don’t do the right things to attract prospective clients, then your website winds up in cyberspace.

A key piece to any small business internet marketing campaign is where and how your website appears on Google search results. Why? Research tells us that 1.17 billion people use Google search. Take a wild guess where we found that statistic. You guessed it; Google. It should be important to you to be there when people are searching for you.

To make sure your site is found on Google you have to use search engine optimization (SEO). Using proper keywords on your website for your small business and making changes to your website regularly are both ways to enhance your small business internet marketing campaign. Google Adwords is a helpful tool to find ideas for some important keywords, meanwhile consistent blogging on your website can help Google to recognize your website as being “fresh.”

Are you ready to get going? You’re on in five and the stage awaits for you to show off your small business internet marketing campaign. Lights… camera… action!

Don’t hesitate to call so that we can help you out. We can be reached at (405-757-4540).

SEO

Internet Existence for Small Business Marketing Part 2

Small Business Internet Marketing: Be found online with SEO

At this point you may have a website already made in order to start your small business marketing campaign and it’s living on the web right now, but you don’t know what to do next. Unfortunately for websites, the concept of “build it and they will come” from the movie Field of Dreams, is not a method that will work.

In the process of vamping up your small business marketing campaign you have to be mindful of competitors. It is no doubt that clients have searched Google to find services millions of times. How many times do you think people made it past page three of their Google search before they made their decision on which company to use? Not many and, in fact, there are some clients that never make it past page one of their Google search.

If your small business website isn’t on the first three pages of Google then it is likely that you just aren’t being found. If people cannot find your website then they will chose to go somewhere else. Your small business marketing campaign needs some help with search engine optimization (SEO). You have to get yourself noticed by Google if you want people to locate your website. Using SEO services can help you get to where you want to be and will help clients find you when they complete Google searches for your particular business.

If you work with professionals that know how to use keywords on your website, then Google will be able to recognize the efforts put forth. By following the basic rules of getting found, you will be able to climb in rankings. It does take some time and effort to consciously updated your page enough so that it doesn’t become a “dead website” and fall off the rankings, but if you’re willing to put in the work to make your small business marketing campaign solid, the clients will find you.

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here