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Digital Statistics- Small Business Marketing

Small Business Marketing Strategies To Close Out Your Sales Year Strong

Small Business Marketing For The Final Quarter

The “rush” to the end of the year is finally upon us as the final quarter has started. Most small businesses understand that the final few months of the year (as with all quarters) do play a role in profits. Of course, you’re going to want to end this sales year strong, but what if you could take some time to focus your small business marketing efforts on ways that would have your business looking even better by the next quarter? In this final quarter you can put some good marketing strategies to use to end this year with a bang. Two of the best ways to help your marketing efforts pay off are to focus on your client relationships and invest in SEO marketing to boost your business’ name on search engines.

Client Relationships: Connecting with your customers is the easiest way to gain their trust. Look for ways to make a personal connection with as many customers as possible. You could set up an automatic emailer to send out to customers who just visited your office and ask them for their personal feedback or review or your location. Responding to negative reviews with a possible solution is one way to build trust and hopefully keep the customer returning!

SEO Marketing: To really pull of a great search engine optimization marketing campaign it’s going to take a few months of hard work. The pay off for investing time into this small business marketing strategy is that your name will inch closer and closer to the top of important search engines on the internet, making customers that much more likely to choose your business over a competitor.

Some people may not think of marketing as being their answer to success, but it truly can ensure a successful quarter come 2018 and will make you feel better about your efforts towards the close of the current year. A good business planner knows that at times opportunities for change should be taken. Why not take a chance on small business marketing?

If you need help with your marketing efforts, Marketing 2 Point 0, Inc. is here to help. You may contact us with questions at 405-757-454.

SEO- OU Campus Seminar- Internet marketing

Rob Stone Spoke About SEO At OU Web Communications Seminar

M2P0 Internet Marketing President Sharing SEO Facts

Back in January, Rob Stone was asked to speak on behalf of Marketing 2 Point 0, Inc. at a meeting hosted by Public Relations Society of America. That entire discussion centered around how to make sure that a business is relevant online in 2017. At that meeting a few members of OU’s web communications department asked Rob to come out and speak on campus.

It was on March 29,2017 that Rob unleashed some important facts and tips about Search Engine Optimization (SEO) to the group of attendees. After some conversation we thought, perhaps, a lot of people may need help with their own websites, too. So, today we’re reflecting on the meeting (click here to read the OU article) and pointing out the following tips:

  • Relevancy starts with the content you write which should be geared toward your audience. Utilize vocabulary that can be easily understood by your target market while incorporating keywords for SEO purposes.
  • The articles/blogs should be at least 300 words, but not too much more than that with the inclusion of header tags.
  • The words written must be relevant! Do not just write nonsense to fill a page.
  • Utilize Flesch Reading Ease.
  • Choose your key phrase or phrases before writing the content (Google Keyword tool is helpful).
  • Use the key phrase in the first paragraph.
  • Use header tags.
  • Make sure key phrase is in the page title, URL, and Header tags.
  • Have clear visuals, audio or video when possible,  use links whenever necessary to credit outside resources.
  • All images need alt text and image titles that are SEO optimized.
  • Reduce all images to 72 DPI to increase page load speeds.
  • Website Encryption will be the new standard soon.
  • Design with function in mind first, not creativity.
  • Leverage Google’s featured content areas. (Local, News, Shopping, Videos, etc.)
  • Use Citation Flow and Trust Flow for link building.
  • When starting a new site look for an aged domain if possible.
  • Use Mobile friendly/ Responsive web design.
  • Use Google Webmaster Tools to Submit your site map.
  • Use Google Webmaster Tools to identify and correct crawl errors. Use 301 redirects as needed.
  • Integrate the website with your social media as often as possible. Consistent social activity and engagement is a factor.
  • Create new content on a consistent basis. Stay ahead of the competition with volume.
  • Don’t copy and paste content from other websites. Keep it 100% original.
  • Keep the codebase of the website up to date.
  • Setup a profile on https://en.gravatar.com/ and use it when creating articles.

Keeping up with everything connected to SEO can be too much for some small business owners to handle on their own. That’s where we come in! If you’re more of a visual learner and you’d like to know more, feel free to watch the seminar video.

If you’d like to speak with a representative of Marketing 2 Point 0, Inc. give us a call @ 405-757-4540. We’d be happy to schedule a time to talk with you about your website and marketing efforts.

Small Business Website

Clues Your Business’ Website Is Obsolete: Part 2

2 Signs That You Have An Outdated Business Website

If you are one of those small business owners that actually pays attention to your online ranking and you’ve noticed a gradual dip in traffic then you may be losing customers to other competitors. In part one of this series, we went over 2 signs that you have an outdated small business website. In case your website didn’t have either of those 2 problems, it may be a possibility that the next two topics are your reason for having a dud of a website.

Here are 2 more clues that your small business’ website is obsolete.

1.) You Aren’t Utilizing Search Engine Optimization (SEO): When considering small business internet marketing, search engine optimization is not optional. It is vitally essential to the success of your business. The goal of search engine optimization is not to cheat the search engine, but instead create a great experience for the user and communicate to search engines that you are relevant to their needs. If you aren’t using appropriate keywords you’re not going to rank organically, because you aren’t allowing search engine optimization to communicate your intentions to search engines.

2.) Your Website Is On Page 5 Or Beyond On Search Results: Speaking from the experience of everyone on our marketing team, none of us will ever go beyond page 5 to look for a resource we need. We’re not the only ones, either! Polling many customers brings us enough evidence to say that the majority of people never even click past page 1. If you’re website is on page 5 or beyond then there is a great change that your small business website is never found by any of those people.

If you’d like to learn more, give us a call. If you find that your website is outdated and you need help with your small business’ website overhaul, we’re here to help! Give us a call @ 405-757-4540.

Home Page Videos 2

Videos On The Home Page: Part 2

Videos: Attention grabbers

As you may already know, we have talked about how blogging and vlogging is super helpful when it comes to small business internet marketing. In part one of this series, we also talked about how videos can be used on the homepage of your website to grab the attention of customers and improve branding. As mentioned, when people search for services and they find your website, it should tell them enough about your company to get them to look around the site. Videos are a great way to do just that! In part two of this series we will be talking about two more reasons why videos improve your small business internet marketing campaign.

Videos are helpful to improve small business internet marketing for these reasons:

  • Adding new content builds SEO
  • Customers get information without having to work for it

SEO: Search Engine Optimization is the at the root of small business internet marketing. It is what is working towards getting your website ranked on search engines like Google. So when other people go looking for services or products like yours, in your area, your website actually pulls up. At least that’s the idea. Videos are well-liked by the “system” and help to boost your SEO efforts.

Information: If you talk about what your business provides beyond the average small business, where you’re located and how customers can reach you, it’s giving them instant data that they didn’t have to go digging around the website to find. It’s effortless. People like effortless.

The power to improve small business internet marketing with the use of videos is outstanding. According to the Online Publishers Association, 80% internet users recall watching a video ad on a website they visited in the past 30 days and 46% of those people took some action after viewing the ad. Almost half conversion rate? That’s not terrible! The fact is that with so much information on your website, an introductory video makes it easy and more interesting for customers to understand your brand without reading a wall of text.

If you’re a local small business in need of some video production, we have a studio right in our office! Let us help you with small business internet marketing.

To get started with a marketing consultation contact us online or by calling us @ 405-757-4540.

Part2R

The Many New Ways of Small Business Internet Marketing: Part 2

Small Business Internet Marketing: 12 marketing strategies

In part one of this four part series we discussed improving your small business internet marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your small business internet marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any small business internet marketing strategy. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your clients and potential clients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more clients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Small business clients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better small business internet marketing. Stay tuned for more information in part three of this part four series!

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here

Part1R

The Many New Ways of Small Business Internet Marketing: Part 1

Small Business Internet Marketing: 12 marketing strategies

It’s a brand new month and we hope you love the idea of sprucing up your small business internet marketing campaign. It’s that lovely time of year when passion is strong, not just for romance, but for getting things done within your small business. It’s smart to reflect on some of the ways that small business internet marketing continues to progress with the best marketing practices, technology trends, and what Google desires your site to look like in order to obtain the necessary search engine optimization (SEO) benefits.

As 2015 ramps up into full swing, instead of looking back at what you’ve been doing and repeating the same mistakes that were made in the last year, it seems that a better way would be to look forward. Stay updated on strategies that will continue to be the “bread and butter” of your small business internet marketing campaign and your business will go further. In part one of this four part series, we will discuss three out of twelve new ways that you can boost your small business internet marketing for the future:

1.) Having a responsive website: We’ve said it once and we will say it again; if your website doesn’t adapt to fit the smaller screens of a cell phone or tablet, then you just might be missing out on clients who would have otherwise visited your urgent care facility. In 2014, an article was published by Nielson which concluded that US adults spent, on average, 34 hours per month using the mobile internet on smart phones. The research firm puts smart phone penetration at 65 percent. That is a significant number of potential clients using their smart phones to find services in your area. Don’t give them a reason to click the back button and look elsewhere for their service needs.

2.) Paid Ads and/or Organic Links: Pay per click advertising for the Google search engine is one way your you can get the name of your small business to be found online. Another way to get attention is by ranking high on the organic links list which appear below the paid ads. You can do this by having proper updates to your website that Google will recognize and categorize as being legitimately good changes.

3.) Ad landing pages: Having paid ads with click-able links can take clients to a created landing page. The landing page is a carefully designed mini-site that is written a bit differently than your main website. It would include brief bits of information about the services clients are looking for and the content is designed to increase your calls and client stream as quickly as possible.

All of these things are SEO hard at work. We know that small business internet marketing can be a tricky thing to progress, but with the right tools you can appear to be a marketing guru. In part two of this four part series, we will be discussing another three ways that you can improve your small business internet marketing campaign.

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here

SEO

Internet Existence for Small Business Marketing Part 2

Small Business Internet Marketing: Be found online with SEO

At this point you may have a website already made in order to start your small business marketing campaign and it’s living on the web right now, but you don’t know what to do next. Unfortunately for websites, the concept of “build it and they will come” from the movie Field of Dreams, is not a method that will work.

In the process of vamping up your small business marketing campaign you have to be mindful of competitors. It is no doubt that clients have searched Google to find services millions of times. How many times do you think people made it past page three of their Google search before they made their decision on which company to use? Not many and, in fact, there are some clients that never make it past page one of their Google search.

If your small business website isn’t on the first three pages of Google then it is likely that you just aren’t being found. If people cannot find your website then they will chose to go somewhere else. Your small business marketing campaign needs some help with search engine optimization (SEO). You have to get yourself noticed by Google if you want people to locate your website. Using SEO services can help you get to where you want to be and will help clients find you when they complete Google searches for your particular business.

If you work with professionals that know how to use keywords on your website, then Google will be able to recognize the efforts put forth. By following the basic rules of getting found, you will be able to climb in rankings. It does take some time and effort to consciously updated your page enough so that it doesn’t become a “dead website” and fall off the rankings, but if you’re willing to put in the work to make your small business marketing campaign solid, the clients will find you.

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here

Website Small Business Internet Marketing

Internet Existence for Small Business Marketing Part 1

Small Business Internet Marketing : Make a website

Small business internet marketing cannot begin without a website, because the website is the platform of your business. Google  ads are fine, but only 14% of people trust the Google Ads. It is without a doubt, everything has rapidly gone digital, customers are finding everything online, including their service providers. Some statistics show that approximately 80% of patients find urgent care providers online prior to visiting them. The majority of these patients are using search engines like Google. With that said, a website is the first impression that future patients will have.

How many times do you think a customer has logged into Google to find a service provider in their time of need? Probably billions of times. If you do not have a website created for your small business, then you aren’t being found and that is money you’re loosing out on. Your small business internet marketing campaign cannot truly begin until you launch a website.

Maybe at this point you want to get your small business internet marketing started by building your website, but you don’t know what you should put on your website? At the very basic level, your small business website should tell your customers what services you can provide before they even step foot in the building. Customers need to be able to easily find you, know what your hours are and know how to contact you. Moreover, they need to know what payment types you accept.

We no longer live in the age where business just comes to you. These days you have to market yourself and reach out to the public, because you have many small business competitors. To grow a small business you have to be intelligent, determined and hard-working. You have to be willing to let your business name exist online in order to push the small business marketing campaign. Since technology is the new way of life it makes sense to make your small business have a web presence and establish community engagement.

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here

Practice Max

Giving Thanks: Practice Max

Giving a big thanks to Practice Max!

At Marketing 2.0, we enjoy strong relationships with great partners. This week, we would love to tell you a little more about Practice Max.

Practice Max provides comprehensive solutions for many types of healthcare providers including urgent care facilities, hospitals, insurance companies, large employers and physician offices. These solutions include billing and collections, coding services, compliance and financial services, and practice management. Founded in 1984, Practice Max has expanded its consulting services to also include training, billing and follow-up services. Over the last 30 years, Practice Max has acquired talented individuals as well as other businesses to diversify its offerings to clients. Based in Scottsdale, Arizona with regional offices in San Antonio, Shreveport, Chicago and Portland, Practice Max now proudly provides business solutions that help healthcare providers maximize operations and financial performance while delivering optimal patient care all across the country.

Practice Max strives to make decisions based on integrity, innovation, service and results. It is very easy to work with a company that shares many of our own values! The culture of Practice Max is cultivated by a mutual understanding that integrity is a way of live and innovation is always recognized and rewarded. According to Practice Max, excellent service is a natural by-product of this wonderful culture, and we absolutely agree.

Client relationships are very important to Practice Max, as evidenced by the core practice of PACT. Pact stands for Professionalism, Accountability, Compliance and Teamwork. Every client of Practice Max can rest assured knowing that this culture is shared from top to bottom in the company.

We have enjoyed getting to know Brock Nowell, Director of Marketing Services, and cannot wait to see what the future holds for Practice Max!

To learn more about Practice Max, visit the website at http://www.practicemax.com

HIPAA

Marketing 2 Point 0 Explores HIPAA and Chiropractic Regulations

Marketing for HIPAA & Chiropractic: Are You Adjusted for 2014?

Curious about marketing regulations for your practice? Does internet marketing combined with HIPAA compliance seem overwhelming? In today’s world, it’s easy to unintentionally fall into a perceived gray area when strategizing internet marketing compliance for chiropractors. Let’s walk through a few recent changes in HIPAA regulations as well as some tips on how we can help build the perfect strategy for you.

First, you can rest assured that we are fully aware of HIPAA compliance, and that we are actually regulated by HIPAA as well. In fact, any marketing service or vendor that you would consider hiring to create and/or promote your website or manage your social media must take appropriate measures to protect your data against security breaches. In our free marketing analysis, we will discuss an overall strategy that meets your needs and also protects the integrity of your patient information.

Do you love the idea of patient testimonials or images on your website or displayed on your social media outlets? As long as you have your patients’ consent, we would love to help you get that information out there for all to see. Just make sure you have written releases secured and kept on hand for future reference.

When HIPAA was created in 1996, social media didn’t really exist at all. Now, most people won’t even walk into a business without first researching online and looking for reviews, social media presence and quality of website. These things have become the new “first impression” when patients seek any type of care, from babysitting to chiropractic. Spend your precious time with clients, and let us worry about your first impression.

When creating your internet marketing strategy, a crucial area of compliance is being aware of those on staff who might have access to protected health information (PHI). We prefer a very transparent relationship with all clients, but most especially in the area of social media efforts and campaigns. We understand how important privacy and internet marketing compliance for your chiropractic practice is and want to ensure that you are advertised as well as protected.

To sign up for a FREE Small Business Internet Marketing Analysis Click Here