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SEO- OU Campus Seminar- Internet marketing

Rob Stone Spoke About SEO At OU Web Communications Seminar

M2P0 Internet Marketing President Sharing SEO Facts

Back in January, Rob Stone was asked to speak on behalf of Marketing 2 Point 0, Inc. at a meeting hosted by Public Relations Society of America. That entire discussion centered around how to make sure that a business is relevant online in 2017. At that meeting a few members of OU’s web communications department asked Rob to come out and speak on campus.

It was on March 29,2017 that Rob unleashed some important facts and tips about Search Engine Optimization (SEO) to the group of attendees. After some conversation we thought, perhaps, a lot of people may need help with their own websites, too. So, today we’re reflecting on the meeting (click here to read the OU article) and pointing out the following tips:

  • Relevancy starts with the content you write which should be geared toward your audience. Utilize vocabulary that can be easily understood by your target market while incorporating keywords for SEO purposes.
  • The articles/blogs should be at least 300 words, but not too much more than that with the inclusion of header tags.
  • The words written must be relevant! Do not just write nonsense to fill a page.
  • Utilize Flesch Reading Ease.
  • Choose your key phrase or phrases before writing the content (Google Keyword tool is helpful).
  • Use the key phrase in the first paragraph.
  • Use header tags.
  • Make sure key phrase is in the page title, URL, and Header tags.
  • Have clear visuals, audio or video when possible,  use links whenever necessary to credit outside resources.
  • All images need alt text and image titles that are SEO optimized.
  • Reduce all images to 72 DPI to increase page load speeds.
  • Website Encryption will be the new standard soon.
  • Design with function in mind first, not creativity.
  • Leverage Google’s featured content areas. (Local, News, Shopping, Videos, etc.)
  • Use Citation Flow and Trust Flow for link building.
  • When starting a new site look for an aged domain if possible.
  • Use Mobile friendly/ Responsive web design.
  • Use Google Webmaster Tools to Submit your site map.
  • Use Google Webmaster Tools to identify and correct crawl errors. Use 301 redirects as needed.
  • Integrate the website with your social media as often as possible. Consistent social activity and engagement is a factor.
  • Create new content on a consistent basis. Stay ahead of the competition with volume.
  • Don’t copy and paste content from other websites. Keep it 100% original.
  • Keep the codebase of the website up to date.
  • Setup a profile on https://en.gravatar.com/ and use it when creating articles.

Keeping up with everything connected to SEO can be too much for some small business owners to handle on their own. That’s where we come in! If you’re more of a visual learner and you’d like to know more, feel free to watch the seminar video.

If you’d like to speak with a representative of Marketing 2 Point 0, Inc. give us a call @ 405-757-4540. We’d be happy to schedule a time to talk with you about your website and marketing efforts.

small business internet marketing

The Importance Of Ongoing Internet Marketing

Why Small Business Internet Marketing Requires Upkeep

Whether you’re paying an internet marketing company to get your name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat way” and following all the rules means that it will, generally, take about 3-6 months before you start seeing your company name rise in rank so how long do you think it will take for you to drop off if you suddenly stopped small business internet marketing?

The truth is that it depends on how often Google crawls your site and reindexes the updates you’ve made to the website or lack thereof. The important thing to note is that Google can crawl and index information almost instantaneously in some instances. With that being said some small business internet marketing customers have noticed a drop off within a few days, or even weeks of their website going stale when they decided to stop putting effort into their marketing. One recent example of a marketing customer stopped services and slipped from page one to page two of Google within one week.

Why does the drop off happen so fast?

Think about all the small businesses you have for competition out in your region or even in the nation. If they are fighting for the same number one slot on Google results for <enter your company type here> and you suddenly stop fighting for your spot, then not only do all your past efforts go down the drain, so to speak, but in this scenario your competition gets a leg up in the race.

We know that small business internet marketing takes a lot of time to upkeep, but if you’re doing it we strongly urge you to stick with it. If you’ve been handling all of your internet marketing by yourself, but you can no longer handle those duties along with those of running your business operations, please feel free to contact our marketing team.

We can be reached by clicking here. Our team would love to help you maintain or reach the ranking on Google that you deserve!

Small Business Internet Marketing- SEO- PRSA

Learning To Be Digitally Relevant In 2017

Diving Into Search Engine Optimization

How does a business know if they are relevant online these days? They may find themselves scrambling to learn the answer while trying to constantly adjust to the continuous growth of technology. Here, at Marketing 2 Point 0, Inc. we don’t just want to tell people whether they are relevant or not, we want to educate others about what that means. Search engine optimization is a great first starting point and that’s precisely the topic of discussion for Rob Stone, CEO and president of Marketing 2 Point 0, Inc., at tomorrow’s meeting hosted by the Public Relations Society of America.

This meeting is open to those in the Metro OKC area with ticket prices being listed here. Normally, Marketing 2 Point 0, Inc. will help any business from all over the nation, but this is a unique opportunity for local businesses.

During this meeting, Rob will provide an overview of where search engine optimization (also known as SEO) will be in 2017 and the tried and true techniques for social relevancy in the coming year. Furthermore, Rob plans to speak about the ins and outs of SEO and how each business can utilize this tool.

Keeping up-to-date on everything connected to SEO, analytics, and social media can be overwhelming at times with the never-ending changes being introduced. Whether your role has always dealt with digital efforts or your role has grown to include managing digital efforts for your organization, this is a can’t miss meeting.

If you’re a local company looking to learn a little more about digital relevancy in 2017, consider attending this meeting. It will be held January 18th, 2017 from 11:30am to 1:00pm at the UCO Boathouse. You may click here for directions.

If you can’t make it to the meeting, but you’re still interested in learning more about expanding your digital marketing efforts in 2017, feel free to give Marketing 2 Point 0, Inc. a call @ 405-757-4540. We’d be happy to schedule a time to talk with you about your website and marketing efforts.

3 small business internet marketing

3 Small Business Internet Marketing Tips To Drive Customers To Your Website

Small Business Internet Marketing: Help customers find you

As a small business owner it can often feel too difficult to rank higher than the competition and get your name out in the digital world. You don’t have to be a business with 30 store locations to beat the odds and stake your piece of property in the land of small business internet marketing. Many people searching for your small business will start looking online, first. Of course, you want your name to appear in the search results. You can follow these simple tips to help drive customers to your website and boost your small business internet marketing campaign.

1. Email Lists: Email can actually be useful to your small business internet marketing plan. You can build an email group by having a monthly newsletter for people to opt-in on. Once they sign up, you have the ability to drip feed content that informational and helpful. Review requests can also be sent to help people leave you positive reviews on Google, which makes your small business’ name look that much better.

2. Facebook Marketing: There are a few ways you can use Facebook to your advantage when planning out your small business internet marketing campaign. One way is the use of Facebook ads and you chose the specific demographic information for those you’d like to target the ads to. You could also track those who have visited your website to re-market to those same people on Facebook.

3. Website Blogging: With enough effort, small business internet marketing is easy with blogging. If you blog often enough with solid content it can help drive customers to the website. You can also share links on social media, like Facebook to bring more viewers. You can also talk about issues in your blogs that people often seek answers to, therefore; bringing value to customers.

These tips sound easy enough for small business internet marketing, right? These are some of the most basic things you could be doing to get your website noticed. If you want to know more or need some help getting started in the right direction, feel free to give us a call @ 405-757-4540. We’d be happy to have a consultation with you and find out about your marketing needs.

Small business internet marketing

Small Business Internet Marketing: Dirty Or Clean?

Small Business Internet Marketing: Slow and steady

You know your small business inside and out, but you may not know the best ways to get your brand name out there among all the competitors. When you go looking for a company to help you out with small business internet marketing there is a lot to consider. You will find those companies that claim they can boost your small business internet marketing campaign by doing “A, B, and C,” but then they don’t have analytics or examples to back up those claims. Then, there may be those that do things “dirty” in an attempt to get you ranked higher on Google, faster. Beware of these types of marketers, because the Google team is smarter than that and eventually the plan will back-fire!

What we’re going to tell you is that we believe in getting you results the “clean” way. It may take a bit longer than you expect, but we won’t lie to you about how long it should take before you will see results from playing nicely. Small business internet marketing can mean doing as little or as much of our program as you want. Of course, the more you do the better the results will be for helping you to bring in more clients.

A few ways our small business internet marketing team can help are by providing you with some of the following important, optional services:

• Paid ads
• Backlinks
• Local search
• Blogging on your website (keeps you fresh)

Now, back to the time frame bit. If you are doing things the “clean” way (or allowing a small business internet marketing team do it for you) then you should expect to see the first sliver of results within a few short months. Will you be the number one agency listed on Google? Perhaps not, but with effort you can get closer to that spot. Within 3-6 months you can find yourself on the first page of Google if the proper measures are taken. Remember “slow and steady wins the race.”

Give us a call at (405-757-4540) if you’d like to know more or schedule a consultation with our team.

Small business internet marketing

Small Business Internet Marketing: Do You Have What They Want?

Your Website: Is it small business internet marketing or is it a dud?

We’ve said it multiple times, but it’s just that important that we’re going to say it again. Small business internet marketing starts with your website. The website is your business’ digital face. If it looks like a dud, take a guess at what clients are going to think about your company. Sure, for a decent small business internet marketing campaign you need to have a mobile friendly, responsive website. That’s not the end of it! Your website needs to be more than just a pretty face, it needs to have important content, too. It should be acting as a way to market yourself, hence; the small business internet marketing campaign part.

So, what can you do to ensure that your small business’ website isn’t a dud so that you can draw in more clients? First, you need to put your small business internet marketing thinking cap on. You’re a small business owner, so your website should reflect everything you can do for your customer. It’ll be easier to optimize your website in that direction. Most likely the number one reason for a customer stopping by your website would be to obtain basic location information. Make sure you have an area that can allow clients to click for a quick view.

Aside from obtaining this information clients may be looking for:

• Any number of your products or services offered
• A way to contact you directly via phone
• An option to contact without having to call (some hate calling on the phone!)
• Your hours of operation

Other details about your small business such as your staff members or fun filled information will spruce up your website to help clients stick around longer, but the base information mentioned above must be easy to locate for clients. There is nothing worse in this digital age of clients needing things “right now” than them having a hard time navigating your website to find information they want to know. That will make them click the back button quicker than a blink of an eye.

If you need help getting your website in order, give us a call so we can help you with your small business internet marketing!

small business internet marketing

Small Business Internet Marketing: Hop On Google Plus

Google Plus Boosts Small Business Internet Marketing Campaigns

When you hear the words “social media” most likely the first website you think about is Facebook. While it just may be the most popular website for social media networking, there is a reason why Google Plus is important for small businesses of all types, too. If you have a campaign set up related to small business internet marketing, then you should consider getting your business a Google Plus page.

Believe it or not, Google Plus actually does have a pretty large user base. According to research, Google Plus has about 540 million active monthly users. Things are constantly changing and if you’ve kept up with the news about Google then you’ll know that last year the head of Google Plus (Vic Gundotra) left the company. It is believed that Google Plus is not a strong social media website, but it is still a part of Google. We don’t feel that something this powerfully connected to Google search engine should be ignored.

It’s no surprise that Google Plus is the most recognized search engine, today. Having a Google Plus account may just help you to get indexed more rapidly by Google’s search engine. Not only is small business internet marketing made easier by being indexed by Google, but by having a Google Plus page you are one step closer to customers using the site. Google Plus is also a great place to have customer reviews, because as your website ranks up on the Google search engine results, those reviews will be visible to other potential customers.

We know that a small business internet marketing campaign can seem overwhelming while you’re busy keeping your business running. We love helping other businesses figure out which options are best for their small business internet marketing campaign and how to brand the business. If you need help setting up a Google Plus account, we can do that for you and so much more. Give us a call @ 405-757-4540 to get your small business internet marketing campaign started!

Mistakes Made With Small Business Internet Marketing

Small Business Internet Marketing: Find solutions

In our past posts we have discussed in great lengths different ideas about small business internet marketing. Sometimes, businesses will take this information and run with it to satisfy the “do-it-yourself” mentality that they have. It’s fantastic to start branding yourself, but there are a few mistakes that can be made with small business internet marketing. We’re going to tell you about some of those common mistakes and also tell you how to fix those mistakes!

Small business internet marketing mistakes:

1.) Bad Pages: A major mistake you can make is having too many main link pages on the front of your website or not having enough precision in the titles of the pages.

2.) Snooze Fest: A common issue is the website content being too boring with plain text on every page.

3.) No Social Ties: If you are blogging, but you don’t have those blogs connected to your social media pages, then you’re doing yourself a disservice.

How do you fix these problems for optimal small business internet marketing?

Small business internet marketing solutions:

1.) Better Pages: A lot of small business owners think making a one-page landing site is good enough. The truth is that Google likes to see a website with more pages, but they have to be precise. Have a set of page links at the top of your home page that speak clearly about what you want to portray to the clients in regards to your business. If you want more information then creating drop down menus from the main page links at the top of your website is a great idea. For example, let’s say you want to talk about your mission, yourself, your team and your community involvement. All of those things can be sub-categories to your “about us” main page link. That makes your site look cleaner, navigate better and diminishes confusion.

2.) Snooze No-More: The content you put on your website is important to small business internet marketing. Your site should have content that is written to convert visitors to clients. You also want to have photos or videos, because graphics make people more likely to stick around.

3.) Getting Social: Connect to your audience on Facebook, Twitter, LinkedIn and Google+ for better small business internet marketing. Your business page should have social posts daily, but more importantly make sure your blogs are showing up on your social networking websites as a way to point back to your website. More people visiting your website means more potential for converted sales!

If you need any assistance getting these things in order for your small business so that you can get the most out of small business internet marketing, then give us a call @ (405-757-4540).

Echo- Small Business Internet Marketing

Small Business Internet Marketing: Hello Out There!?

Attention Small Business Owners: Are you being found?

Hello, hello? Do you hear that echo… echo… echo? That’s what it is like when you’ve been doing this small business thing for a while and you suddenly realize you’ve hit the plateau, in the middle of no where and you don’t know how to be found by more clients. Small business internet marketing is a wonderful place to start developing your own custom brand.

You can’t be afraid to present yourself. Presenting yourself means having an internet existence and small business internet marketing truly begins once you having a custom website. Why? Because it separates you from the pack! A website gives you the ability to be indexed by Google for searching purposes. After you have website, what you do with it matters. Your website is supposed to be there to serve as an essential extension of your small business by educating and attracting possible clients. If you don’t do the right things to attract prospective clients, then your website winds up in cyberspace.

A key piece to any small business internet marketing campaign is where and how your website appears on Google search results. Why? Research tells us that 1.17 billion people use Google search. Take a wild guess where we found that statistic. You guessed it; Google. It should be important to you to be there when people are searching for you.

To make sure your site is found on Google you have to use search engine optimization (SEO). Using proper keywords on your website for your small business and making changes to your website regularly are both ways to enhance your small business internet marketing campaign. Google Adwords is a helpful tool to find ideas for some important keywords, meanwhile consistent blogging on your website can help Google to recognize your website as being “fresh.”

Are you ready to get going? You’re on in five and the stage awaits for you to show off your small business internet marketing campaign. Lights… camera… action!

Don’t hesitate to call so that we can help you out. We can be reached at (405-757-4540).

Reputation

Small Business Internet Marketing and Reputation Management

Small Business Internet Marketing: Clients trust reviews

When planning out your small business internet marketing campaign there are so many aspects to consider. A very powerful way to keep clients coming to your facility for services is managing your reputation. Imagine if your small business has been established, you have a website and you’re trying to go full speed ahead, but a negative review has people turning away. Your small business internet marketing strategy might be to include some reputation management tools.

So you think you’re providing the most excellent customer service? Just keep in mind, that what people say about you online has become the most influential way others decide whether they want to visit your business. Online reviews are becoming one of the most important reflections of your small business’ quality, the employees’ reliability and their skills.

According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. This is why reputation is so vital. All of your other small business internet marketing strategies such as SEO, social media postings and local search optimization are meant to put you in the spot light which means that they will inevitably lead clients to check you out.

If you have a reputation management system in place you will be able to know what your clients are saying about you. This way, you can tweak your customer service skills for better performance in the future. By having a professional marketing team help you, many disastrous reviews can be eliminated before they bring you down. Great reviews will be distributed to multiple review sites. By being able to keep tabs on what is being said about your small business, it can help you head off major issues before they boil over.

Ready for more? To sign up for a FREE Small Business Internet Marketing Analysis Click Here